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Relationship between service quality, customer satisfaction & customer loyalty in Shiraz banking system
Sanayei, Ali; Moeini, H.; Shafiei, M. - In: Journal of international marketing and marketing research 33 (2008) 1, pp. 31-44
Persistent link: https://www.econbiz.de/10003639592
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Developing a brand performance model based on customer-based brand equity in the market of Iran's banking services
Jalalzadeh, Seyed Reza; Kazemi, Ali; Ansari, Azarnoush - In: International journal of business excellence : IJBEX 23 (2021) 4, pp. 559-585
Persistent link: https://www.econbiz.de/10012514089
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A measurement of service experience at touch points in banking industry : model development and validation
Yadollahi, Shahrbanoo; Kazemi, Ali; Ranjbarian, Bahram - In: International journal of business innovation and research 20 (2019) 3, pp. 337-353
Persistent link: https://www.econbiz.de/10012144515
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Investigating the customer-to-customer interaction during the customer journey in banking industry
Yadollahi, Shahrbanoo; Kazemi, Ali; Ranjbarian, Bahram - In: International journal of bank marketing 42 (2024) 7, pp. 1736-1759
Persistent link: https://www.econbiz.de/10015202457