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Ambidexterity as a key factor in banks' performance : a marketing approach
Monferrer Tirado, Diego; Moliner Tena, Miguel Ángel; … - In: Journal of marketing theory and practice : JMTP 27 (2019) 2, pp. 227-250
Persistent link: https://www.econbiz.de/10012181618
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Vulnerable customers' perception of corporate social responsibility in the banking sector in a post-crisis context
Monferrer Tirado, Diego; Vidal-Meliá, Lidia; Cardiff, John - In: International journal of bank marketing 42 (2024) 6, pp. 1148-1177
Persistent link: https://www.econbiz.de/10015057266
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Social value in retail banking
Roig, Juan Carlos Fandos; Guillén, Marta Estrada; … - In: The international journal of bank marketing : IJBM 31 (2013) 5, pp. 348-367
Persistent link: https://www.econbiz.de/10009787622
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Service quality in bank during an economic crisis
Monferrer-Tirado, Diego; Guillén, Marta Estrada; Roig, … - In: The international journal of bank marketing : IJBM 34 (2016) 2, pp. 235-259
Persistent link: https://www.econbiz.de/10011486818
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Improving relationship quality during the crisis
Guillén, Marta Estrada; Monferrer-Tirado, Diego; … - In: The service industries journal 40 (2020) 3/4, pp. 268-289
Persistent link: https://www.econbiz.de/10012208503