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Operant behavioral economics
Foxall, Gordon R. - In: Managerial and decision economics : MDE ; the … 37 (2016) 4/5, pp. 215-223
Persistent link: https://www.econbiz.de/10011586655
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Intentionality, symbol, and situation in the interpretation of consumer choice
Foxall, Gordon R. - In: Marketing theory 13 (2012) 1, pp. 105-127
Persistent link: https://www.econbiz.de/10009740366
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Special issue: operant behavioral economics
Foxall, Gordon R. (ed.) - 2016
Persistent link: https://www.econbiz.de/10011586635
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What consumers maximize : brand choice as a function of utilitarian and informational reinforcement
Oliveira-Castro, Jorge M.; Cavalcanti, Paulo R.; … - In: Managerial and decision economics : MDE ; the … 37 (2016) 4/5, pp. 360-371
Persistent link: https://www.econbiz.de/10011586829
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How to grow brand post engagement on Facebook and Twitter for airlines? : an empirical investigation of design and content factors
Menon, R. G. Vishnu; Valdimar Sigurdsson; Larsen, Nils Magne - In: Journal of air transport management 79 (2019), pp. 1-9
Persistent link: https://www.econbiz.de/10012112414
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Individual differences in price responsiveness within and across food brands
Oliveira-Castro, Jorge M.; Foxall, Gordon R.; James, … - In: The service industries journal 28 (2008) 5/6, pp. 733-753
Persistent link: https://www.econbiz.de/10003775774
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Consumer behaviour analysis and ascripty to the explanation of consumer choice
Valdimar Sigurdsson - In: Marketing theory 13 (2012) 1, pp. 133-135
Persistent link: https://www.econbiz.de/10009740351
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Comments on Foxall's "Intentionality, symbol, and situation in the interpretation of consumer choice"
Oliveira-Castro, Jorge M. - In: Marketing theory 13 (2012) 1, pp. 129-132
Persistent link: https://www.econbiz.de/10009740355
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Hull-Spence Behavior Theory as a paradigm for consumer behavior
Rossiter, John R.; Foxall, Gordon R. - In: Marketing theory 8 (2008) 2, pp. 123-141
Persistent link: https://www.econbiz.de/10003731419
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Consumer-based brand equity and brand performance
Oliveira-Castro, Jorge M.; Foxall, Gordon R.; James, … - In: The service industries journal 28 (2008) 3/4, pp. 445-461
Persistent link: https://www.econbiz.de/10003751903