Consumer behaviour analysis and ascripty to the explanation of consumer choice
Valdimar Sigurdsson
| Year of publication: |
2013
|
|---|---|
| Authors: | Valdimar Sigurdsson |
| Other Persons: | Foxall, Gordon R. (contributor) |
| Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 2201540-1. - Vol. 13.2012, 1, p. 133-135
|
| Subject: | Marketingtheorie | Marketing theory | Konsumentenverhalten | Consumer behaviour | Verhaltensökonomik | Behavioral economics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009740351