In-store experimental approach to pricing and consumer behavior
Valdimar Sigurdsson; Gordon R. Foxall; Hugi Saevarsson
| Year of publication: |
2013
|
|---|---|
| Authors: | Valdimar Sigurdsson ; Foxall, Gordon R. ; Saevarsson, Hugi |
| Published in: |
Consumer behavior analysis : (a) rational approach to consumer choice. - London [u.a.] : Routledge, ISBN 0-415-51920-9. - 2013, p. 185-197
|
| Subject: | Ladengestaltung | Store design | Experiment | Niedrigpreisstrategie | Low-cost strategy | Verkaufsförderung | Sales promotion | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009740372