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The role of "shari'ah" in shaping Egyptian consumers' behavior towards sales promotion tools
Farrag, Dalia Abdel Rahman - In: African journal of business and economic research : AJBER 7 (2012) 1/2, pp. 64-84
Persistent link: https://www.econbiz.de/10009568192
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Impact of Shari'ah on consumers' behavior toward sales promotion tools : focus on Egyptian convenience products
Farrag, Dalia Abdel Rahman - In: Journal of food products marketing 23 (2017) 5, pp. 533-552
Persistent link: https://www.econbiz.de/10011799711