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Benchmarking
Customer integration
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From customer retention to a holistic stakeholder management system : living a vision
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A short history of customer retention : the TRI*M Benchmarking Database as an experience database
O'Gorman, Susanne
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From customer retention to a holistic stakeholder …
,
(pp. 89-98)
.
2008
Persistent link: https://www.econbiz.de/10003641799
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