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Spielt die "Entscheidungshistorie" bei organisationalen Kaufentscheidungen eine Rolle?
Herbst, Uta; Austen, Viola - In: Die Betriebswirtschaft : DBW 71 (2011) 6, pp. 515-539
Persistent link: https://www.econbiz.de/10009382934
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When 3 + 3 does not equal 5 + 1 : new insights into the measurement of industrial customer satisfaction
Austen, Viola; Herbst, Uta; Bertels, Victoria - In: Industrial marketing management : the international … 41 (2012) 6, pp. 973-983
Persistent link: https://www.econbiz.de/10009656727
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International buying center analysis : the status quo of research
Herbst, Uta; Barisch, Sina; Voeth, Markus - In: Journal of business market management : jbm 2 (2008) 3, pp. 123-140
Persistent link: https://www.econbiz.de/10003741226