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~subject:"Beziehungsmarketing"
~subject:"Konsumentenverhalten"
~subject:"Marketing theory"
~type_genre:"Article in journal"
~type_genre:"Non-commercial literature"
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Beziehungsmarketing
Konsumentenverhalten
Marketing theory
Marketing
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10
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9
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6
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6
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5
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5
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5
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5
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5
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4
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4
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4
Eliaz, Kfir
4
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4
Gaski, John F.
4
Hruschka, Harald
4
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Laczniak, Gene R.
4
Madhavaram, Sreedhar
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Patterson, Maurice
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Peterson, Mark
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Prothero, Andrea
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Schmitt, Bernd
4
Spiegler, Ran
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Stremersch, Stefan
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Varadarajan, Rajan
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3
De Villiers, Rouxelle
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International Conference on Relationship Marketing <9, 2009, Berlin>
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
Academy of Marketing Science
1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
Athens Institute for Education and Research
1
Bain & Company <Boston, Mass.>
1
Christian-Albrechts-Universität zu Kiel
1
Deutsch-Französische Unternehmertage <1, 1996, Rudolstadt>
1
Deutsche Verkehrswissenschaftliche Gesellschaft
1
Deutscher Sparkassen- und Giroverband
1
Europäische Kommission / Statistisches Amt
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Forschungstagung Marketing <2001, Berlin>
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Freie Universität Berlin / Institut für Marketing
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Fördergesellschaft Marketing e.V. an der Ludwig-Maximilians-Universität München
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GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
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Global Islamic Marketing Conference <2011, Dubai, Stadt>
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Handelshochschule Leipzig
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Institut für Relationship Marketing <Graz>
1
Instytut Filologii Polskiej <Lublin>
1
International Scientific Conference Marketing Theory Challenges in Transitional Societies <1, 2007, Maribor>
1
Internationale Handelstagung <1987, Rüschlikon>
1
Inštitut za Marketing <Maribor>
1
Johann Heinrich von Thünen-Institut
1
Marketing-Centrum <Münster (Westf)>
1
Münchener Marketing-Symposium <21, 1995>
1
Münchener Marketing-Symposium <27, 2001, München>
1
Nürnberger Akademie für Absatzwirtschaft
1
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
1
Svenska Handelshögskolan <Helsinki>
1
Thüringen / Landesregierung
1
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Journal of business research : JBR
43
Journal of macromarketing : examining the interactions among markets, marketing, and society
32
Journal of marketing management : MM
31
Journal of Islamic marketing : JIMA
23
Journal of the Academy of Marketing Science
23
Marketing theory
23
Journal of historical research in marketing
21
European journal of marketing : EJM
18
Journal of macromarketing
18
Marketing intelligence & planning
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
14
Management science : journal of the Institute for Operations Research and the Management Sciences
14
International journal of islamic marketing and branding
13
Industrial marketing management : the international journal for industrial and high-tech firms
12
International journal of wine business research : IJWBR
12
Journal of strategic marketing
12
AMS review : official publication of the Academy of Marketing Science
11
Cogent business & management
11
Journal of Islamic marketing
11
Psychology & marketing
11
The journal of business & industrial marketing
11
Australasian marketing journal
10
Journal of marketing
10
Asia Pacific journal of marketing and logistics
9
Journal of business-to-business marketing
9
Journal of modelling in management
9
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
9
Journal of marketing management : JMM ; journal of the Academy of Marketing
8
Journal of marketing research : JMR
8
Journal of retailing and consumer services
8
The marketing review
8
Business horizons
7
Journal of internet commerce
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
The journal of consumer marketing
7
Asia-Pacific journal of business administration
6
International journal of consumer studies
6
International journal of technology marketing : IJTMkt
6
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ECONIS (ZBW)
1,357
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1
Warsztaty doktoranckie '10 : zarządzanie, finanse, ekonomia
Harasim, Janina
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10009577381
Saved in:
2
The intellectual ecology of mainstream
marketing
research : an inquiry into the place of
marketing
in the family of business disciplines
Clark, Terry D.
;
Key, Thomas Martin
;
Hodis, Monica
; …
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
3
,
pp. 223-241
Persistent link: https://www.econbiz.de/10010364023
Saved in:
3
Ergebnisse und Projekte der Marketingforschung am Institut für
Marketing
und Handel
Belz, Christian
;
Rudolph, Thomas
;
Tomczak, Torsten
-
2005
Persistent link: https://www.econbiz.de/10002841773
Saved in:
4
Ergebnisse und Projekte der Marketingforschung am Institut für
Marketing
und Handel
Belz, Christian
;
Rudolph, Thomas
;
Tomczak, Torsten
-
2003
Persistent link: https://www.econbiz.de/10001765542
Saved in:
5
Neuere Entwicklungen im
Marketing
Sabel, Hermann
- In:
Journal of business economics : JBE
71
(
2001
)
6
,
pp. 611-642
Persistent link: https://www.econbiz.de/10001582830
Saved in:
6
Editorial: qualitative research in business
marketing
management
Lindgreen, Adam
;
Di Benedetto, C. Anthony
;
Thornton, …
- In:
Industrial marketing management : the international …
98
(
2021
),
pp. A1-A9
Persistent link: https://www.econbiz.de/10013206341
Saved in:
7
Analysis of the elements of the theory of flow and perceived value and their influence in craft beer consumer loyalty
Guerra-Tamez, Cristobal Rodolfo
;
Dávila-Aguirre, Mario …
- In:
Journal of international food & agribusiness marketing
33
(
2021
)
5
,
pp. 487-517
Persistent link: https://www.econbiz.de/10012695112
Saved in:
8
The Journal of
Marketing
Research today : spanning the domains of
marketing
scholarship : editorial
Grewal, Rajdeep
;
Gupta, Sachin
;
Hamilton, Rebecca W.
- In:
Journal of marketing research
57
(
2020
)
6
,
pp. 985-998
Persistent link: https://www.econbiz.de/10012391094
Saved in:
9
Neuromarketing and the advances in the consumer behaviour studies : a systematic review of the literature
Cruz, Cassiana Maris Lima
;
Medeiros, Janine Fleith de
; …
- In:
International journal of business and globalisation : IJBG
17
(
2016
)
3
,
pp. 330-351
Persistent link: https://www.econbiz.de/10011687660
Saved in:
10
Gesellschaftliche Verantwortung und Transparenz
Schrader, Ulf
-
2006
Persistent link: https://www.econbiz.de/10003759553
Saved in:
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