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Rise of the machines? : customer engagement in automated service interactions

Hollebeek, Linda D.; Sprott, David E.; Brady, Michael K. - In: Journal of service research 24 (2021) 1, pp. 3-8

Persistent link: https://www.econbiz.de/10012426746

Handbook of research on customer engagement

Hollebeek, Linda D. (ed.); Sprott, David E. (ed.) - 2019

Persistent link: https://www.econbiz.de/10012104343

Handbook of research on customer engagement

Hollebeek, Linda D. (ed.); Sprott, David E. (ed.) - 2019

Contents: Introduction to the handbook of research on customer engagement -- 1: Linda D. Hollebeek and David E. Sprott -- Part I: Customer engagement and marketing practice -- Introduction: Customer engagement and marketing practice / V. Kumar -- 1 engagement-to-value (e2v): An empirical case...

Persistent link: https://www.econbiz.de/10012294431

Beyond the Big Five : the effect of machiavellian, narcissistic, and psychopathic personality traits on stakeholder engagement

Hollebeek, Linda D.; Sprott, David E.; Urbonavicius, Sigitas - In: Psychology & marketing 39 (2022) 6, pp. 1230-1243

Persistent link: https://www.econbiz.de/10013280085

Engaging with brands : the influence of dispositional and situational brand engagement on customer advocacy

Liu, Richie L.; Sprott, David E.; Spangenberg, Eric R.; … - In: Customer engagement marketing, (pp. 269-292). 2018

Persistent link: https://www.econbiz.de/10011739869

Consumer preference for national vs. private brands : the influence of brand engagement and self-concept threat

Liu, Richie L.; Sprott, David E.; Spangenberg, Eric R.; … - In: Journal of retailing and consumer services 41 (2018), pp. 90-100

Persistent link: https://www.econbiz.de/10011808544

Exploring the boundaries of nostalgic advertising effects : a consideration of childhood brand exposure and attachment on consumers' responses to nostalgia-themed advertisements

Muehling, Darrel D.; Sprott, David E.; Sultan, Abdullah J. - In: Journal of advertising : official publication of the … 43 (2014) 1, pp. 73-84

Persistent link: https://www.econbiz.de/10010344083

Adolescents' perceived brand deprivation stress and its implications for corporate and consumer well-being

Albrecht, Carmen-Maria; Sauer, Nicola E.; Sprott, David E. - In: Psychology & marketing 34 (2017) 8, pp. 807-822

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Ingredient branding for a luxury brand : the role of brand and product fit

Moon, Hakil; Sprott, David E. - In: Journal of business research : JBR 69 (2016) 12, pp. 5768-5774

Persistent link: https://www.econbiz.de/10011597500

Rebranding : review, conceptualization, and research propositions

Liu, Richie L.; Sprott, David E.; Joireman, Jeff; … - In: Future-focused strategic marketing, (pp. 129-158). 2019

Persistent link: https://www.econbiz.de/10012165342