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Rise of the machines? : customer engagement in automated service interactions

Hollebeek, Linda D.; Sprott, David E.; Brady, Michael K. - In: Journal of service research 24 (2021) 1, pp. 3-8

Persistent link: https://www.econbiz.de/10012426746

Handbook of research on customer engagement

Hollebeek, Linda D. (ed.); Sprott, David E. (ed.) - 2019

Persistent link: https://www.econbiz.de/10012104343

Handbook of research on customer engagement

Hollebeek, Linda D. (ed.); Sprott, David E. (ed.) - 2019

Contents: Introduction to the handbook of research on customer engagement -- 1: Linda D. Hollebeek and David E. Sprott -- Part I: Customer engagement and marketing practice -- Introduction: Customer engagement and marketing practice / V. Kumar -- 1 engagement-to-value (e2v): An empirical case...

Persistent link: https://www.econbiz.de/10012294431

Beyond the Big Five : the effect of machiavellian, narcissistic, and psychopathic personality traits on stakeholder engagement

Hollebeek, Linda D.; Sprott, David E.; Urbonavicius, Sigitas - In: Psychology & marketing 39 (2022) 6, pp. 1230-1243

Persistent link: https://www.econbiz.de/10013280085

Exploring customer engagement : a multi-stakeholder perspective

Hollebeek, Linda D. - In: Customer engagement : contemporary issues and challenges, (pp. 67-82). 2016

Persistent link: https://www.econbiz.de/10011430591

Developing business customer engagement through social media engagement-platforms : an integrative S-D logic/RBV-informed model

Hollebeek, Linda D. - In: Industrial marketing management : the international … 81 (2019), pp. 89-98

Persistent link: https://www.econbiz.de/10012107697

Demystifying customer brand engagement : exploring the loyalty nexus

Hollebeek, Linda D. - In: Journal of marketing management : MM 27 (2011) 7/8, pp. 785-807

Persistent link: https://www.econbiz.de/10009310364

The customer engagement/value interface : an exploratory investigation

Hollebeek, Linda D. - In: Australasian marketing journal 21 (2013) 1, pp. 17-24

Persistent link: https://www.econbiz.de/10009697633

Conducting service research that matters

Gustafsson, Anders; Aksoy, Lerzan; Brady, Michael K.; … - In: The journal of services marketing 29 (2015) 6/7, pp. 425-429

Persistent link: https://www.econbiz.de/10011418248

One firm’s loss is another’s gain : capitalizing on other firms’ service failures

Allen, Alexis M.; Brady, Michael K.; Robinson, Stacey G.; … - In: Journal of the Academy of Marketing Science 43 (2015) 5, pp. 648-662

Persistent link: https://www.econbiz.de/10011340264