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~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Consumer behaviour
82,713
Konsumentenverhalten
80,232
Bibliometrics
20,267
Bibliometrie
20,148
Theorie
10,335
Theory
10,181
Relationship marketing
9,118
Brand management
7,648
Markenführung
7,607
Brand image
6,776
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6,734
USA
5,903
Customer satisfaction
5,745
United States
5,633
Online-Handel
5,624
Online retailing
5,614
Kundenzufriedenheit
5,579
Social Web
4,965
Social web
4,963
Deutschland
4,682
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4,637
Internet marketing
4,624
Service quality
4,590
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4,541
Germany
4,345
Brand
4,341
Markenartikel
4,337
Einzelhandel
4,265
Retail trade
4,227
Electronic Commerce
3,780
Werbewirkung
3,704
E-commerce
3,671
Advertising effects
3,663
Verbraucherverhalten
3,592
Experiment
3,441
Emotion
3,423
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3,164
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3,077
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Han, Heesup
40
Hollebeek, Linda D.
34
Mattila, Anna S.
29
Verhoef, Peter C.
27
Kumar, V.
25
Loureiro, Sandra Maria Correia
23
Huber, Frank
22
Klaus, Philipp
20
Rather, Raouf Ahmad
20
Prentice, Catherine
19
Bang, Nguyen
18
Ahn, Jiseon
17
So, Kevin Kam Fung
17
Usman, Osly
17
Khan, Imran
16
Gil Saura, Irene
15
Grewal, Dhruv
15
Herrmann, Andreas
15
Lemon, Katherine N.
15
Mittal, Vikas
15
Rahman, Zillur
15
Schramm-Klein, Hanna
15
Swoboda, Bernhard
15
Wangenheim, Florian von
15
Wong, IpKin Anthony
15
Balaji, M. S.
14
Foscht, Thomas
14
Gustafsson, Anders
14
Hyun, Sunghyup Sean
14
Japutra, Arnold
14
Quach, Sara
14
Sesé, F. Javier
14
Aksoy, Lerzan
13
Bilgihan, Anil
13
Das, Gopal
13
Evanschitzky, Heiner
13
Malthouse, Edward C.
13
McDonald, Heath
13
Schumann, Jan Hendrik
13
Sreejesh, S.
13
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American Marketing Association
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Springer Fachmedien Wiesbaden
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IGI Global
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2
Friedrich-Schiller-Universität Jena
2
Springer-Verlag GmbH
2
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
Bertelsmann Stiftung
1
Customs Co-operation Council
1
Deutschland / Bundeswehr / Universität Hamburg
1
Droege & Comp. <Düsseldorf>
1
Edward Elgar Publishing
1
Eric Cuvillier <Firma>
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European Marketing Academy
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Fraunhofer-Informationszentrum Raum und Bau
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Gesellschaft für Ökologische Kommunikation mbH
1
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
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Haufe-Lexware GmbH & Co. KG
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Hochschule Mittweida
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INSEAD
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1
MultiPart Garantie AG
1
MultiPart Garantie AG <Ringsheim>
1
NetLibrary, Inc
1
Nomos Verlagsgesellschaft
1
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Journal of retailing and consumer services
462
Journal of business research : JBR
363
International journal of hospitality management
164
The journal of services marketing
117
The journal of product & brand management
97
Journal of the Academy of Marketing Science
83
The journal of brand management : an international journal
83
Psychology & marketing
76
Journal of hospitality marketing & management
75
Cogent business & management
74
Journal of travel and tourism marketing
69
Asia Pacific journal of marketing and logistics
68
International journal of contemporary hospitality management
68
Journal of retailing
67
The service industries journal
67
Journal of strategic marketing
66
Industrial marketing management : the international journal for industrial and high-tech firms
62
Marketing intelligence & planning
61
Journal of service management
58
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
56
The international review of retail, distribution and consumer research
56
Journal of marketing
51
Services marketing quarterly
51
European journal of marketing : EJM
50
Journal of service research : JSR
50
Tourism management : research, policies, practice
49
International journal of retail & distribution management
48
International journal of electronic marketing and retailing : IJEMR
47
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
47
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
45
International journal of internet marketing and advertising : IJIMA
44
International journal of retail and distribution management
44
SpringerLink / Bücher
44
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
41
The international journal of bank marketing : IJBM
41
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
40
Service business
40
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
39
International journal of electronic customer relationship management : IJECRM
38
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
35
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ECONIS (ZBW)
9,069
OLC EcoSci
5
EconStor
4
USB Cologne (EcoSocSci)
3
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1
AI-powered touch points in the customer journey : a systematic literature review and research agenda
He, Ai-Zhong
;
Zhang, Yu
- In:
Journal of research in interactive marketing : …
17
(
2023
)
4
,
pp. 620-639
Persistent link: https://www.econbiz.de/10014313666
Saved in:
2
Customer experience formation in today's service landscape
Lipkin, Michaela
- In:
Journal of service management
27
(
2016
)
5
,
pp. 678-703
Persistent link: https://www.econbiz.de/10011553104
Saved in:
3
Brand attachment : a review and future research
Shimul, Anwar Sadat
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 400-419
Persistent link: https://www.econbiz.de/10013270450
Saved in:
4
Customer engagement behaviour on social media platforms : a systematic literature review
Ajiboye, Tolu
;
Harvey, John
;
Resnick, Sheilagh
- In:
Journal of customer behaviour
18
(
2019
)
3
,
pp. 239-256
Persistent link: https://www.econbiz.de/10012257482
Saved in:
5
Development of a causal alumni loyalty model : cross-cultural and cross-gender investigations
Iskhakova, Lilia
-
2020
Persistent link: https://www.econbiz.de/10012488489
Saved in:
6
A meta-model of customer brand loyalty and its antecedents
Desveaud, Kathleen
;
Mandler, Timo
;
Eisend, Martin
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014550337
Saved in:
7
Toward multisensory customer experiences : a cross-disciplinary bibliometric review and future research directions
Stead, Susan
;
Wetzels, Ruud
;
Wetzels, Martin
; …
- In:
Journal of service research
25
(
2022
)
3
,
pp. 440-459
Persistent link: https://www.econbiz.de/10013395979
Saved in:
8
Augmented reality in online retailing : a systematic review and research agenda
Kumar, Harish
- In:
International journal of retail and distribution management
50
(
2022
)
4
,
pp. 537-559
Persistent link: https://www.econbiz.de/10013398065
Saved in:
9
Types of consumer-brand relationships : a systematic review and future research agenda
Alvarez, Claudio
;
David, Meredith E.
;
George, Morris
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014294797
Saved in:
10
Device-mediated customer behaviour on the internet : a systematic literature review
Wolf, Lukas
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2270-2304
Persistent link: https://www.econbiz.de/10014427281
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