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~subject:"Bibliometrics"
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Bibliometrics
Consumer behaviour
65
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63
Customer satisfaction
23
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22
Beziehungsmarketing
21
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21
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Babin, Barry J.
10
Chebat, Jean-Charles
4
Hair, Joseph F.
4
Ortinau, David J.
4
Binz Astrachan, Claudia
1
Boles, James S.
1
Branca, Generoso
1
Crié, Dominique
1
Griffin, Mitch
1
Herrmann, Jean-Luc
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Herter, Márcia Maurer
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1
Ladeira, Wagner Junior
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Lopez, Carmen
1
Pinto, Diego Costa
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Journal of business research : JBR
6
Italian journal of marketing : ITJM
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of family business strategy
1
Journal of marketing theory and practice
1
Journal of the Academy of Marketing Science
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ECONIS (ZBW)
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1
Retailing evolution research: introduction to the special section on retailing research
Chebat, Jean-Charles
;
Ortinau, David J.
;
Babin, Barry J.
- In:
Journal of business research : JBR
62
(
2009
)
6
,
pp. 579-580
Persistent link: https://www.econbiz.de/10003853679
Saved in:
2
Development of new empirical insights in consumer-retailer relationships within online and offline retail environments : introduction to the special issue
Ortinau, David J.
;
Babin, Barry J.
;
Chebat, Jean-Charles
- In:
Journal of business research : JBR
66
(
2013
)
7
,
pp. 795-800
Persistent link: https://www.econbiz.de/10009756919
Saved in:
3
Retailing evolution research : introduction to the special section on retailing research
Ortinau, David J.
;
Babin, Barry J.
;
Chebat, Jean-Charles
- In:
Journal of business research : JBR
64
(
2011
)
6
,
pp. 541-542
Persistent link: https://www.econbiz.de/10008988836
Saved in:
4
Health marketing : toward an integrative perspective
Crié, Dominique
;
Chebat, Jean-Charles
- In:
Journal of business research : JBR
66
(
2013
)
1
,
pp. 123-126
Persistent link: https://www.econbiz.de/10009720379
Saved in:
5
Publishing research in marketing journals using structural equation modeling
Babin, Barry J.
;
Hair, Joseph F.
;
Boles, James S.
- In:
Journal of marketing theory and practice
16
(
2008
)
4
,
pp. 279-285
Persistent link: https://www.econbiz.de/10003766154
Saved in:
6
Science is about corroborating empirical evidence, even in academic business research journals
Babin, Barry J.
;
Ortinau, David J.
;
Herrmann, Jean-Luc
; …
- In:
Journal of business research : JBR
126
(
2021
),
pp. 504-511
Persistent link: https://www.econbiz.de/10012494308
Saved in:
7
Heresies and sacred cows in scholarly marketing publications
Babin, Barry J.
;
Griffin, Mitch
;
Hair, Joseph F.
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3133-3138
Persistent link: https://www.econbiz.de/10011507955
Saved in:
8
Covariance-based structural equation modeling in the Journal of advertising : review and recommendations
Hair, Joseph F.
;
Babin, Barry J.
;
Krey, Nina
- In:
Journal of advertising : official publication of the …
46
(
2017
)
1
,
pp. 163-177
Persistent link: https://www.econbiz.de/10011686516
Saved in:
9
Customer engagement in social media : a framework and meta-analysis
Santini, Fernando de Oliveira
;
Ladeira, Wagner Junior
; …
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
6
,
pp. 1211-1228
Persistent link: https://www.econbiz.de/10012386915
Saved in:
10
Marketing and branding in family business : assessing the landscape and charting a path forward
Binz Astrachan, Claudia
;
Prügl, Reinhard
;
Hair, Joseph F.
- In:
Journal of family business strategy
10
(
2019
)
1
,
pp. 3-7
Persistent link: https://www.econbiz.de/10012061005
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