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Personal reflections on my research contribution to marketing

Malhotra, Naresh K. - 2011

Persistent link: https://www.econbiz.de/10009270382

An Interdisciplinary Review of Research in Conjoint Analysis : Recent Developments and Directions for Future

Agarwal, James - 2016

This review article provides reflections on the state of the art of research in conjoint analysis — where we came from, where we are, and some directions as to where we might go. We review key articles, mostly contemporary published since 2000, but some classic, drawn from the major marketing...

Persistent link: https://www.econbiz.de/10012988847

An updated overview of research published in the International Marketing Review : 1983 to 2011

Malhotra, Naresh K.; Wu, Lan; Whitelock, Jeryl - In: International marketing review 30 (2013) 1, pp. 7-20

Persistent link: https://www.econbiz.de/10009730631

Reply to commentaries by Dant & Lapuka, Honeycutt & Thelen, Malhotra, Uslay, & Ndubisi, LaPlaca, and Woodside on "The essence of business marketing theory, research and tactics : contributions by the Journal of Business-to-Business Marketing"

Mummalaneni, Venkatapparao; Lichtenthal, J. David; … - In: Journal of business-to-business marketing 15 (2008) 2, pp. 234-245

Persistent link: https://www.econbiz.de/10003814713

Methodological issues in cross-cultural marketing research: a state-of-the-art review

Malhotra, Naresh K.; Agarwal, James; Peterson, Mark A. - 2009

Persistent link: https://www.econbiz.de/10003794173

Commentary: relative presence of business-to-business research in the marketing literature : the demand-oriented path forward

Malhotra, Naresh K.; Uslay, Can - In: Journal of business-to-business marketing 16 (2009) 1/2, pp. 23-30

Persistent link: https://www.econbiz.de/10003851180

Common method variance in IS research : a comparison of alternative approaches and a reanalysis of past research

Malhotra, Naresh K.; Kim, Sung S.; Patil, Ashutosh - 2007

Persistent link: https://www.econbiz.de/10003540674

Personal Reflections on My Research Contributions to Marketing

Malhotra, Naresh K. - In: Review of marketing research : Vol. 8, (pp. 159-207). 2011

It is a great honor to be selected as a marketing legend, and 117 of my refereed journal articles are published in nine volumes by Sage India as part of the Legend series. In this chapter, I discuss my preparation for an academic career and the trajectory my research has followed. I reflect on...

Persistent link: https://www.econbiz.de/10015379313

Reply: Assessing B2B research in the marketing literature : focus versus relevance

LaPlaca, Peter J.; Katrichis, Jerome M. - In: Journal of business-to-business marketing 16 (2009) 1/2, pp. 55-61

Persistent link: https://www.econbiz.de/10003851198