//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Bibliometrics"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
In search of relevance: Is the...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Bibliometrics
Marketing
27
United Kingdom
14
Business-to-business marketing
13
B-to-B-Marketing
11
Betriebswirtschaftsstudium
7
Graduate business education
7
Lieferantenmanagement
7
Marketing management
7
Supplier relationship management
7
Business-to-Business-Marketing
6
Consumer behaviour
6
Großbritannien
6
Marketingmanagement
6
Strategisches Management
6
Beziehungsmarketing
5
Konsumentenverhalten
5
Market research
5
Relationship marketing
5
Advertising effects
4
Curricula
4
Marketing theory
4
Marketingtheorie
4
Social Marketing
4
Social marketing
4
Strategic management
4
Students
4
Theorie
4
Theory
4
USA
4
United States
4
Universities
4
Werbewirkung
4
Advertising
3
Bibliometrie
3
Children
3
China
3
Curriculum
3
Customer integration
3
Financial services
3
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Brennan, Ross
3
Czarnecka, Barbara
1
Duty, Dennis
1
Johnston, Paul
1
Keles, Serap
1
Kelly, Simon
1
Nicholson, John
1
Tzempelikos, Nektarios
1
Wilson, Jonathan
1
more ...
less ...
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of global marketing
1
The journal of business & industrial marketing
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Improving relevance in B2B research : analysis and recommendations
Brennan, Ross
;
Tzempelikos, Nektarios
;
Wilson, Jonathan
- In:
The journal of business & industrial marketing
29
(
2014
)
7/8
,
pp. 601-609
Persistent link: https://www.econbiz.de/10010422023
Saved in:
2
Experienced professionals and doctoral study : a performative agenda
Kelly, Simon
;
Nicholson, John
;
Johnston, Paul
;
Duty, Dennis
- In:
Industrial marketing management : the international …
92
(
2021
),
pp. 232-243
Persistent link: https://www.econbiz.de/10012491042
Saved in:
3
Cultural meaning, advertising, and national culture : a four-country study
Czarnecka, Barbara
;
Brennan, Ross
;
Keles, Serap
- In:
Journal of global marketing
31
(
2018
)
1
,
pp. 4-17
Persistent link: https://www.econbiz.de/10011963049
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->