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Method trends and method needs : examining methods needed for accelerating the field
Wilson, Shawn R.; Whitmoyer, Jeffrey G.; Pieper, Torsten M. - In: Journal of family business strategy 5 (2014) 1, pp. 4-14
Persistent link: https://www.econbiz.de/10010366795
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Publishing research in marketing journals using structural equation modeling
Babin, Barry J.; Hair, Joseph F.; Boles, James S. - In: Journal of marketing theory and practice 16 (2008) 4, pp. 279-285
Persistent link: https://www.econbiz.de/10003766154
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Heresies and sacred cows in scholarly marketing publications
Babin, Barry J.; Griffin, Mitch; Hair, Joseph F. - In: Journal of business research : JBR 69 (2016) 8, pp. 3133-3138
Persistent link: https://www.econbiz.de/10011507955
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Covariance-based structural equation modeling in the Journal of advertising : review and recommendations
Hair, Joseph F.; Babin, Barry J.; Krey, Nina - In: Journal of advertising : official publication of the … 46 (2017) 1, pp. 163-177
Persistent link: https://www.econbiz.de/10011686516
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The use of partial least squares structural equation modeling in strategic management research : a review of past practices and recommendations for future applications
Hair, Joseph F.; Sarstedt, Marko; Pieper, Torsten M.; … - In: Long range planning : LRP ; international journal of … 45 (2012) 5/6, pp. 320-340
Persistent link: https://www.econbiz.de/10009685164
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Marketing and branding in family business : assessing the landscape and charting a path forward
Binz Astrachan, Claudia; Prügl, Reinhard; Hair, Joseph F. - In: Journal of family business strategy 10 (2019) 1, pp. 3-7
Persistent link: https://www.econbiz.de/10012061005