Fuzzy marketing considers the degree to which a customer belongs to specific segments and subsequently allows them to be targeted with messages that engage them emotionally. To better understand the application and importance of fuzzy logic in marketing strategy, we developed a systematic...

This study explores the transformative impact of IoT technologies on smart tourism, striving to boost operational efficiency and enrich the traveler experience. Using a systematic literature review with bibliometric analysis, we examined a sample of 83 studies indexed in SCOPUS to identify...