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Program-ad matching and television ad effectiveness : a reinquiry using facial tracking software
Bellman, Steven; Wooley, Brooke; Varan, Duane - In: Journal of advertising : official publication of the … 45 (2016) 1, pp. 72-77
Persistent link: https://www.econbiz.de/10011453869
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What makes a television commercial sell? : using biometrics to identify successful ads : demonstrating neuromeasures' potential on 100 mars brand ads with single-source data
Bellman, Steven; Nenycz-Thiel, Magda; Kennedy, Rachel; … - In: Journal of advertising research 57 (2017) 1, pp. 53-66
Persistent link: https://www.econbiz.de/10011707618
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Best measures of attention to creative tactics in TV advertising : when do attention-getting devices capture or reduce attention?
Bellman, Steven; Nenycz-Thiel, Magda; Kennedy, Rachel; … - In: Journal of advertising research 59 (2019) 3, pp. 295-311
Persistent link: https://www.econbiz.de/10012118864