What makes a television commercial sell? : using biometrics to identify successful ads : demonstrating neuromeasures' potential on 100 mars brand ads with single-source data
Steven Bellman, Magda Nenycz-Thiel, Rachel Kennedy, Laurent Larguinat, Bruce McColl, Duane Varan
| Year of publication: |
March 2017
|
|---|---|
| Authors: | Bellman, Steven ; Nenycz-Thiel, Magda ; Kennedy, Rachel ; Larguinat, Laurent ; McColl, Bruce ; Varan, Duane |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 57.2017, 1, p. 53-66
|
| Subject: | Fernsehwerbung | Television advertising | Werbewirkung | Advertising effects | Emotion | Biometrie | Biometrics | Neurowissenschaften | Neuroscience | Erfolgsfaktor | Success factor |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.2501/JAR-2016-051 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011707618