Best measures of attention to creative tactics in TV advertising : when do attention-getting devices capture or reduce attention?
Steven Bellman, Magda Nenycz-Thiel, Rachel Kennedy, Nicole Hartnett, Duane Varan
| Year of publication: |
2019
|
|---|---|
| Authors: | Bellman, Steven ; Nenycz-Thiel, Magda ; Kennedy, Rachel ; Hartnett, Nicole ; Varan, Duane |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 59.2019, 3, p. 295-311
|
| Subject: | Fernsehwerbung | Television advertising | Konsumentenverhalten | Consumer behaviour | Biometrie | Biometrics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.2501/JAR-2019-002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012118864