//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Brand equity"
~subject:"Einzelhandel"
~type_genre:"Konferenzbeitrag"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Werbemitteldesign und Markenpo...
Similar by subject
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Brand equity
Einzelhandel
Brand management
114
Markenführung
114
Consumer behaviour
62
Konsumentenverhalten
62
Brand
50
Brand image
50
Markenimage
50
Markenartikel
47
Handelsmarke
18
Retail trade
18
Store brand
18
Beziehungsmarketing
16
Relationship marketing
16
Internet marketing
14
Online-Marketing
14
Marketing management
12
Marketingmanagement
12
Social Web
11
Social web
11
Advertising effects
10
Werbewirkung
10
Advertising
8
Werbung
8
Confidence
7
Food retailing
7
Lebensmitteleinzelhandel
7
Vertrauen
7
City marketing
6
Corporate Social Responsibility
6
Corporate social responsibility
6
Food trade
6
Lebensmittelhandel
6
Stadtmarketing
6
Tourism
6
Tourism marketing
6
Tourismus
6
Tourismusmarketing
6
Brand attitude
5
more ...
less ...
Online availability
All
Undetermined
24
Type of publication
All
Article
24
Type of publication (narrower categories)
All
Konferenzbeitrag
Article in journal
741
Aufsatz in Zeitschrift
741
Aufsatz im Buch
72
Book section
72
Hochschulschrift
35
Thesis
26
Conference paper
24
Graue Literatur
24
Non-commercial literature
24
Arbeitspapier
13
Collection of articles of several authors
13
Sammelwerk
13
Working Paper
13
Aufsatzsammlung
9
Konferenzschrift
9
Case study
8
Fallstudie
8
Dissertation u.a. Prüfungsschriften
5
Bibliografie enthalten
4
Bibliography included
4
Ratgeber
3
Conference proceedings
2
Handbook
2
Handbuch
2
Reprint
2
Bildband
1
Collection of articles written by one author
1
Guidebook
1
Sammlung
1
Systematic review
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
24
Author
All
Brüggemann, Philipp
2
Choi, Seung-chan
2
Schramm-Klein, Hanna
2
Abratt, Russell
1
Agbokanzo, Koffi Selom
1
Alaminos, David
1
Argila-Irurita, Ana María
1
Brengman, Malaika
1
Colamatteo, Annarita
1
David, Natalie
1
De Canio, Francesca
1
D’Arco, Mario
1
Emes, Jutta
1
Fonferek, Katharina-Maria
1
Fornari, Daniele
1
Fornari, Edoardo
1
Frasquet Deltoro, Marta
1
Ghezzi, Alessandro Iuffmann
1
Grandi, Sebastiano
1
Guillén-Pujadas, Miguel
1
Hellemans, Johan
1
Jiaranai Chaiyakarn Zheng
1
Karray, Salma
1
Marino, Vittoria
1
Martinelli, Elisa
1
Mato-Santiso, Vanessa
1
Mollá Descals, Alejandro
1
Murray, John
1
Naidoo, Claire
1
Negri, Francesca
1
O'Callaghan, Edmund
1
Pagnanelli, Maria Anna
1
Pauwels, Koen
1
Rank, Olaf N.
1
Regueiro Otero, Ana
1
Resciniti, Riccardo
1
Rey-García, Marta
1
Rubio Benito, Natalia
1
Ruiz-Molina, María-Eugenia
1
Sanguigni, Vincenzo
1
more ...
less ...
Published in...
All
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
6
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
5
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
4
The international review of retail, distribution and consumer research
3
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
2
Journal of retailing and consumer services
2
Forum Markenforschung 2021 : Tagungsband der Konferenz DERMARKENTAG
1
The journal of brand management : an international journal
1
more ...
less ...
Source
All
ECONIS (ZBW)
24
Showing
1
-
10
of
24
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Customer segmentation in retailing based on retail brand patronage patterns
David, Natalie
;
Schramm-Klein, Hanna
;
Rank, Olaf N.
; …
- In:
The international review of retail, distribution and …
25
(
2015
)
5
,
pp. 449-459
Persistent link: https://www.econbiz.de/10011534009
Saved in:
2
The role of the brand in driving online loyalty for multichannel retailers
Frasquet Deltoro, Marta
;
Ruiz-Molina, María-Eugenia
; …
- In:
The international review of retail, distribution and …
25
(
2015
)
5
,
pp. 490-502
Persistent link: https://www.econbiz.de/10011534118
Saved in:
3
Internal brand identification as metamorphic glue in the internal branding process within a retailer network
O'Callaghan, Edmund
;
Murray, John
- In:
The international review of retail, distribution and …
27
(
2017
)
5
,
pp. 533-551
Persistent link: https://www.econbiz.de/10011853933
Saved in:
4
Brands that do good : insight into social brand equity
Naidoo, Claire
;
Abratt, Russell
- In:
The journal of brand management : an international journal
25
(
2018
)
1
,
pp. 3-13
Persistent link: https://www.econbiz.de/10011874898
Saved in:
5
Defensive strategy against a private label : building brand premium for retailer cooperation
Choi, Seung-chan
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 335-339
Persistent link: https://www.econbiz.de/10011629447
Saved in:
6
Creation of consumer loyalty and trust in the retailer through store brands : the moderating effect of choice of store brand name
Rubio Benito, Natalia
;
Villaseñor, Nieves
;
Yagüe …
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 358-368
Persistent link: https://www.econbiz.de/10011629450
Saved in:
7
Differences in the effect of ethical labels on national brand and private label brand products on store and brand perception : a preliminary work
Steppuhn, Vanessa
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 11-16)
.
2018
Persistent link: https://www.econbiz.de/10013276091
Saved in:
8
Usage of private label brands among street vendors in Thailand
Jiaranai Chaiyakarn Zheng
;
Shannon, Randall
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 23-26)
.
2018
Persistent link: https://www.econbiz.de/10013276245
Saved in:
9
Does PDO/PGI labels contribute to consumers' intention to buy premium private labels products? : an empirical survey
Martinelli, Elisa
;
De Canio, Francesca
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 37-45)
.
2018
Persistent link: https://www.econbiz.de/10013276247
Saved in:
10
The challenges of digital transformation for fast-fashion brands : a proposal for an operational tool to measure omni-channel integration
Rey-García, Marta
;
Regueiro Otero, Ana
;
Mato-Santiso, …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 95-103)
.
2018
Persistent link: https://www.econbiz.de/10013277460
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->