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International journal of hospitality management
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Cogent business & management
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Journal of travel and tourism marketing
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Industrial marketing management : the international journal for industrial and high-tech firms
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European journal of marketing : EJM
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ECONIS (ZBW)
2,210
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1
Branding without unique brands : managing similarity and difference in a public sector context
Sataøen, Hogne Lerøy
;
Wæraas, Arild
- In:
Public management review
17
(
2015
)
3
,
pp. 443-461
Persistent link: https://www.econbiz.de/10010502825
Saved in:
2
Personal computer brand loyalty
Jackson, Tyrone W.
;
Perloff, Jeffrey M.
-
1996
Persistent link: https://www.econbiz.de/10000945303
Saved in:
3
Markenwertmanagement Wettbewerb : Aufbau und Erhalt von Markenwissen und -vertrauen im Wettbewerb ; eine informationsökonomische Analyse
Irmscher, Markus
-
1997
Persistent link: https://www.econbiz.de/10000954889
Saved in:
4
Erosion and variability in brand loyalty
Dekimpe, Marnik G.
(
contributor
)
-
1996
Persistent link: https://www.econbiz.de/10000957444
Saved in:
5
Das Ehrenberg-Modell zur Prognose des Wiederkäuferverhaltens : eine empirische Überprüfung bei Produkten des täglichen Bedarfs
Righetti, Claudio
-
1997
Persistent link: https://www.econbiz.de/10000622319
Saved in:
6
Markenführung und Integrativität externer Faktoren im Konsumgüterbereich
Hammann, Peter
- In:
Marktleistung und Wettbewerb : strategische und …
,
(pp. 449-466)
.
1997
Persistent link: https://www.econbiz.de/10001298607
Saved in:
7
Product knowledge, consumer knowledge, and brand loyalty : some empirical evidence about their relationships
Amine, Abdelmajid
- In:
New developments and approaches in consumer behavior …
,
(pp. 169-184)
.
1998
Persistent link: https://www.econbiz.de/10001299794
Saved in:
8
Markentreue, Wiederkauf- und Wechselverhalten
Tscheulin, Dieter K.
;
Helmig, Bernd
-
1999
Persistent link: https://www.econbiz.de/10001404937
Saved in:
9
Customer poaching and brand switching
Fudenberg, Drew
;
Tirole, Jean
-
1999
Persistent link: https://www.econbiz.de/10001406701
Saved in:
10
Values, optimum stimulation levels and brand loyalty : new scales in new populations
Burgess, Steven M.
;
Harris, Mari
-
1998
Persistent link: https://www.econbiz.de/10001392637
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