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Entertainment in advergames and its influence on brand-related outcomes for children
Waiguny, Martin; Terlutter, Ralf - In: Cutting edge international research, (pp. 171-186). 2010
Persistent link: https://www.econbiz.de/10003985177
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Platform competition for advertisers and users in media markets
Reisinger, Markus - In: International journal of industrial organization 30 (2012) 2, pp. 243-252
Persistent link: https://www.econbiz.de/10009550232
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Effects of prominence, involvement, and persuasion knowledge on children's cognitive and affective responses to advergames
Reijmersdal, Eva A. van; Rozendaal, Esther; Buijzen, Moniek - In: Journal of interactive marketing : a quarterly … 26 (2012) 1, pp. 33-42
Persistent link: https://www.econbiz.de/10009490137
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Advertising in games : advergaming applications in the tourism industry
Celtek, Evrim - In: Handbook of research on effective advertising …, (pp. 64-89). 2015
Persistent link: https://www.econbiz.de/10011283763
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Disclosing the persuasive nature of advergames : moderation effects of mood on brand responses via persuasion knowledge
Reijmersdal, Eva A. van; Lammers, Nienke; Rozendaal, Esther - In: International journal of advertising : the quarterly … 34 (2015) 1, pp. 70-84
Persistent link: https://www.econbiz.de/10011298746
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External brand placement : the effects on game players' processing of an in-game brand
Kim, Eunice; Eastin, Matthew S. - In: Journal of promotion management : JPM 21 (2015) 3, pp. 391-411
Persistent link: https://www.econbiz.de/10011305215
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Effects of in-game virtual direct experience (VDE) on reactions to real-world brands
Dardis, Frank E.; Schmierbach, Mike; Ahern, Lee; … - In: Journal of promotion management : JPM 21 (2015) 3, pp. 313-334
Persistent link: https://www.econbiz.de/10011305231
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Impact of nature of advergames on brand recall and brand attitude among young Indian gamers : moderating roles of game-product congruence and persuasion knowledge
Vashisht, Devika; Sreejesh, S. - In: Young consumers : insight and ideas for responsible … 16 (2015) 4, pp. 454-467
Persistent link: https://www.econbiz.de/10011522157
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Impact of flow on recognition of and attitudes towards in-game brand placements : brand congruence and placement prominence as moderators
Vermeir, Iris; Kazakova, Snezhanka; Tessitore, Tina; … - In: International journal of advertising : the quarterly … 33 (2014) 4, pp. 785-810
Persistent link: https://www.econbiz.de/10010467578
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False recall of brands in advergames : a cross-country comparison
Hernandez, Monica D.; Minor, Michael - In: Journal of research in interactive marketing : … 9 (2015) 1, pp. 54-69
Persistent link: https://www.econbiz.de/10011297936