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~subject:"Brand image"
~subject:"Werbewirtschaft"
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E-Game-Advertising als Ersatz...
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Deutscher Werberat Ordnung
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Friedrich-Schiller-Universität Jena
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IP Deutschland GmbH <Köln>
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Meždunarodnaja Naučno-Praktičeskaja Konferencija Reklamnyj Rynok Rossii: Problemy i Perspektivy <2010, Orel>
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Orlovskij Gosudarstvennyj Institut Ėkonomiki i Torgovli
1
Plenum der Werbung <2011, Berlin>
1
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1
Universität Augsburg / Institut für Volkswirtschaftslehre
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Journal of marketing communications
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Journal of business research : JBR
25
International journal of advertising : the quarterly review of marketing communications
21
International journal of advertising : the review of marketing communications
19
Journal of advertising research
18
Journal of advertising : official publication of the American Academy of Advertising
16
Journal of promotion management : JPM
15
Journal of historical research in marketing
14
The journal of product & brand management
11
International journal of internet marketing and advertising : IJIMA
10
Journal of advertising
10
European journal of marketing : EJM
9
Journal of current issues and research in advertising : JCIRA
8
Advertising in developing and emerging countries : the economic, political and social context
7
Asia Pacific journal of marketing and logistics
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of promotion management : innovations in planning and applied research
7
Psychology & marketing
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Marketing : ZFP ; journal of research and management
5
The journal of consumer marketing
5
International journal of consumer studies
4
International journal of marketing : IJM ; formerly Der Markt
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Journal of international consumer marketing
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Journal of retailing and consumer services
4
Marketing intelligence & planning
4
NBER working paper series
4
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SpringerLink / Bücher
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The advertising handbook
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Vision : the journal of business perspective
4
Working paper / National Bureau of Economic Research, Inc.
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Australasian marketing journal
3
International journal of hospitality management
3
International journal of technology marketing : IJTMkt
3
Journal of Islamic marketing
3
Journal of business anthropology
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ECONIS (ZBW)
774
USB Cologne (EcoSocSci)
16
EconStor
4
OLC EcoSci
2
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1
Entertainment in advergames and its influence on brand-related outcomes for children
Waiguny, Martin
;
Terlutter, Ralf
- In:
Cutting edge international research
,
(pp. 171-186)
.
2010
Persistent link: https://www.econbiz.de/10003985177
Saved in:
2
Effects of prominence, involvement, and persuasion knowledge on children's cognitive and affective responses to advergames
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Buijzen, Moniek
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
1
,
pp. 33-42
Persistent link: https://www.econbiz.de/10009490137
Saved in:
3
Advertising in games : advergaming applications in the tourism industry
Celtek, Evrim
- In:
Handbook of research on effective advertising …
,
(pp. 64-89)
.
2015
Persistent link: https://www.econbiz.de/10011283763
Saved in:
4
Disclosing the persuasive nature of advergames : moderation effects of mood on brand responses via persuasion knowledge
Reijmersdal, Eva A. van
;
Lammers, Nienke
;
Rozendaal, Esther
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 70-84
Persistent link: https://www.econbiz.de/10011298746
Saved in:
5
External brand placement : the effects on game players' processing of an in-game brand
Kim, Eunice
;
Eastin, Matthew S.
- In:
Journal of promotion management : JPM
21
(
2015
)
3
,
pp. 391-411
Persistent link: https://www.econbiz.de/10011305215
Saved in:
6
Effects of in-game virtual direct experience (VDE) on reactions to real-world brands
Dardis, Frank E.
;
Schmierbach, Mike
;
Ahern, Lee
; …
- In:
Journal of promotion management : JPM
21
(
2015
)
3
,
pp. 313-334
Persistent link: https://www.econbiz.de/10011305231
Saved in:
7
Creative industries trends : seduction by advertisement text
Pavlović, Milivoje
- In:
Megatrend revija
10
(
2013
)
3
,
pp. 113-122
Persistent link: https://www.econbiz.de/10010345453
Saved in:
8
Impact of nature of advergames on brand recall and brand attitude among young Indian gamers : moderating roles of game-product congruence and persuasion knowledge
Vashisht, Devika
;
Sreejesh, S.
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
4
,
pp. 454-467
Persistent link: https://www.econbiz.de/10011522157
Saved in:
9
Impact of flow on recognition of and attitudes towards in-game brand placements : brand congruence and placement prominence as moderators
Vermeir, Iris
;
Kazakova, Snezhanka
;
Tessitore, Tina
; …
- In:
International journal of advertising : the quarterly …
33
(
2014
)
4
,
pp. 785-810
Persistent link: https://www.econbiz.de/10010467578
Saved in:
10
False recall of brands in advergames : a cross-country comparison
Hernandez, Monica D.
;
Minor, Michael
- In:
Journal of research in interactive marketing : …
9
(
2015
)
1
,
pp. 54-69
Persistent link: https://www.econbiz.de/10011297936
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