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~subject:"Brand image"
~subject:"Wirkungsanalyse"
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Brand image
Wirkungsanalyse
Consumer behaviour
11
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Taiwan
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International journal of business and economics
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Government regulations of business, corruption, reforms, and the economic growth of nations
Woodside, Arch G.
;
Chang, Man-ling
;
Cheng, Cheng-Feng
- In:
International journal of business and economics
11
(
2012
)
2
,
pp. 127-142
Persistent link: https://www.econbiz.de/10009768774
Saved in:
2
Government regulations of business, corruption, reforms, and the economic growth of nations
Woodside, Arch G.
;
Chang, Man-ling
;
Cheng, Cheng-feng
- In:
International journal of business and economics
11
(
2012
)
2
,
pp. 127-142
Persistent link: https://www.econbiz.de/10010160653
Saved in:
3
The antecedents of brand loyalty : a meta-analysis study
Wu, Wann-Yih
;
Anridho, Nadia
- In:
International journal of services and standards
11
(
2016
)
3
,
pp. 242-260
Persistent link: https://www.econbiz.de/10011641312
Saved in:
4
How e-servicescapes affect customer online shopping intention : the moderating effects of gender and online purchasing experience
Wu, Wann-Yih
;
Quyen, Phan Thi Phu
;
Rivas, Adriana A. Amaya
- In:
Information systems and e-business management : ISeB
15
(
2017
)
3
,
pp. 689-715
Persistent link: https://www.econbiz.de/10011758859
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5
The impact of destination source credibility on destination satisfaction : the mediating effects of destination attachment and destination image
Veasna, Sou
;
Wu, Wann-Yih
;
Huang, Chu-hsin
- In:
Tourism management : research, policies, practice
36
(
2013
),
pp. 511-526
Persistent link: https://www.econbiz.de/10009736147
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6
An integrated framework of customer-based brand equity and theory of planned behavior : a meta-analysis approach
Wu, Wann-Yih
;
Do, Thi-Yen
;
Nguyen Phuoc Thien
;
Anridho, …
- In:
Journal of Asian finance, economics and business : JAFEB
7
(
2020
)
8
,
pp. 371-381
Persistent link: https://www.econbiz.de/10012670696
Saved in:
7
The effects of brand page characteristics on customer brand engagement : moderating roles of community involvement and comedy production contents
Duong, Giang Huong
;
Wu, Wann-Yih
;
Long Hoang Le
- In:
The journal of brand management : an international journal
27
(
2020
)
5
,
pp. 531-545
Persistent link: https://www.econbiz.de/10012297821
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