How e-servicescapes affect customer online shopping intention : the moderating effects of gender and online purchasing experience
Wann-Yih Wu, Phan Thi Phu Quyen, Adriana A. Amaya Rivas
| Year of publication: |
August 2017
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| Authors: | Wu, Wann-Yih ; Quyen, Phan Thi Phu ; Rivas, Adriana A. Amaya |
| Published in: |
Information systems and e-business management : ISeB. - New York, NY [u.a.] : Springer, ISSN 1617-9846, ZDB-ID 2069863-X. - Vol. 15.2017, 3, p. 689-715
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| Subject: | e-Servicescapes | Website trustworthiness | Website attitude | Brand attitude | e-WOM intention | Purchase intention | Online-Handel | Online retailing | Website | Konsumentenverhalten | Consumer behaviour | Geschlecht | Gender | Online-Marketing | Internet marketing | Markenimage | Brand image | Vertrauen | Confidence | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Virales Marketing | Viral marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Erratum enthalten in Band 16 (2018), 2 (May), S.477 |
| Other identifiers: | 10.1007/s10257-016-0323-x [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011758859