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The effect of offline brand trust and perceived internet confidence on online shopping intention in the integrated multi-channel context

Hahn, Kim Hongyoun; Kim, Jihyoun - In: International journal of retail & distribution management 37 (2009) 2/3, pp. 126-141

Persistent link: https://www.econbiz.de/10009522024

Offline-to-online and online-to-offline (a reciprocal O2O model) : re-patronage in an omni-channel

Liao, Shu-Hsien; Hu, Da-Chian; Liu, Hui-Ling - In: International journal of retail and distribution management 52 (2024) 3, pp. 341-354

Persistent link: https://www.econbiz.de/10014513281

The moderating effect of the use of virtual reality technologies in the branding of the cultural tourism sector : an analysis from the brand heritage

Escandon-Barbosa, Diana; Salas-Paramo, Jairo; … - In: Journal of promotion management : innovations in … 30 (2024) 4, pp. 533-551

Persistent link: https://www.econbiz.de/10014513563

Expert opinion and brand reputation : an analysis from French Cuban cigars guidebook

Livat, Florine; Vaillant, Nicolas G. - In: Applied economics letters 13 (2006) 2, pp. 97-100

Persistent link: https://www.econbiz.de/10003293660

Engagement in sports virtual brand communities

Santos, Manuel Alonso dos; Guardia, Francisco Rejón; … - In: Journal of business research : JBR 89 (2018), pp. 273-279

Persistent link: https://www.econbiz.de/10011881786

Evaluation of user contribution value in the virtual brand community

Li, Zhihong; Zhou, Yanhong - In: Journal of world economic research 6 (2017) 4, pp. 46-53

Persistent link: https://www.econbiz.de/10011882417

Effects of review spam in a firm-initiated virtual brand community : evidence from smartphone customers

Feng, Nan; Su, Zhenjing; Li, Dahui; Zheng, Chundong; … - In: Information & management : the internat. journal of … 55 (2018) 8, pp. 1061-1070

Persistent link: https://www.econbiz.de/10011947025

Reverse Product Placement : eine empirische Untersuchung der Verhaltensrelevanz fiktiver Dienstleistungsmarken

Kanitz, Christopher; Muzellec, Laurent; Schade, Michael; … - In: Marketing : ZFP ; journal of research and management 35 (2013) 3, pp. 233-247

Persistent link: https://www.econbiz.de/10009792230

Brand extension evaluation : real world and virtual world

Raamatjam, Jayasankar; Purani, Keyoor - In: The journal of product & brand management 23 (2014) 7, pp. 504-515

Persistent link: https://www.econbiz.de/10010467565

Conceptualization and development of a scale for brand experience in extended reality

Jeon, Joo-Eon - In: Global business and finance review 28 (2023) 6, pp. 1-22

Purpose: This study aims to conceptualize the brand experience that users' avatars can experience on an XR platform and develop items to measure it. Design/methodology/approach: The author presents both a conceptual analysis of brand experience in XR (BXIXR) and a BXIXR scale by conducting a...

Persistent link: https://www.econbiz.de/10014443247

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