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Consumer attention to price in social commerce : eye tracking patterns in retail clothing
Vishnu Menon, R. G.; Valdimar Sigurdsson; Larsen, Nils Magne - In: Journal of business research : JBR 69 (2016) 11, pp. 5008-5013
Persistent link: https://www.econbiz.de/10011589095
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How to grow brand post engagement on Facebook and Twitter for airlines? : an empirical investigation of design and content factors
Menon, R. G. Vishnu; Valdimar Sigurdsson; Larsen, Nils Magne - In: Journal of air transport management 79 (2019), pp. 1-9
Persistent link: https://www.econbiz.de/10012112414
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Individual differences in price responsiveness within and across food brands
Oliveira-Castro, Jorge M.; Foxall, Gordon R.; James, … - In: The service industries journal 28 (2008) 5/6, pp. 733-753
Persistent link: https://www.econbiz.de/10003775774
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A study of preferences in a simulated online shopping experiment
Fagerstrøm, Asle; Arntzen, Erik; Foxall, Gordon R. - In: The service industries journal 31 (2011) 15/16, pp. 2609-2621
Persistent link: https://www.econbiz.de/10009413562
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Consumer-based brand equity and brand performance
Oliveira-Castro, Jorge M.; Foxall, Gordon R.; James, … - In: The service industries journal 28 (2008) 3/4, pp. 445-461
Persistent link: https://www.econbiz.de/10003751903