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~subject:"Brasilien"
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Brasilien
Consumer behaviour
25
Konsumentenverhalten
25
Brazil
23
Brand management
15
Designation of origin
15
Herkunftsbezeichnung
15
Markenführung
15
Brand image
12
Markenimage
12
Tourism marketing
7
Tourismusmarketing
7
Brand
6
Markenartikel
6
Advertising effects
5
Destination management
5
Destinationsmanagement
5
Perception
5
Rules of origin
5
Ursprungsregeln
5
Wahrnehmung
5
Werbewirkung
5
country image
5
Advertising
4
Beef
4
Internet marketing
4
Meinung
4
Online-Marketing
4
Opinion
4
Rindfleisch
4
Werbung
4
Country image
3
EU countries
3
EU-Staaten
3
European market
3
Neuromarketing
3
Neuroscience
3
Neurowissenschaften
3
Tourism industry
3
Tourismuswirtschaft
3
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English
20
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Giraldi, Janaina de Moura Engracia
18
Mariutti, Fabiana Gondim
5
Guina, Fernanda de Tavares Canto
4
Oliveira, Jorge Henrique Caldeira de
3
Aguiar, Luís Kluwe de
2
Ikeda, Ana Akemi
2
Lucchese-Cheung, Thelma
2
Merlo, Edgard Monforte
2
Almeida, Roberto Giolo de
1
Amui, Lara Bartocci Liboni
1
Berto, Matheus
1
Castro, Dra Virginia Aparecida
1
Castro, Virginia Aparecida
1
Costa, André Lucirton
1
Ferreira, Luciana Brandão
1
Giraldi, Engracia
1
Konstantopoulou, Anastasia
1
Lima, Lilian Cunha de
1
Lopes, Isadora Bacha
1
Lourenção, Marina Toledo de Arruda
1
Maheshwari, Vish
1
Maheshwari, Vishwas
1
Moura, Janaina de
1
Oliveira e Silva, Filipe Quevedo Pires de
1
Pagan, Karina Munari
1
Pagan, Natália Munari
1
Paterlini, Matheus Arantes
1
Pereira, Matheus Wemerson Gomes
1
Silva, Renata Farias Ferreira da
1
Spers, Eduardo Eugênio
1
Villa Alves, Fabiana
1
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Journal of management research
3
Revista globalización, competitividad y gobernabilidad : revista cuatrimestral : GCG
3
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
2
Tourism planning & development
2
International journal of business and globalisation : IJBG
1
International journal of consumer studies
1
International journal of event and festival management
1
International journal of internet marketing and advertising : IJIMA
1
Journal of food products marketing
1
Journal of international consumer marketing
1
Journal of international food & agribusiness marketing
1
Latin American business review : journal of the Business Association of Latin American Studies (BALAS)
1
The international journal of business science & applied management : IJBSAM
1
Wine Economics and Policy
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ECONIS (ZBW)
20
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1
The country of origin effect for Brazilian fresh fruits : a study using partial least squares procedures
Giraldi, Janaina de Moura Engracia
;
Lopes, Isadora Bacha
- In:
Journal of management research
4
(
2012
)
4
,
pp. 18-38
Persistent link: https://www.econbiz.de/10009727371
Saved in:
2
Brazilian carbon neutral beef as an innovative product : consumption perspectives based on intentions' framework
Lucchese-Cheung, Thelma
;
Aguiar, Luís Kluwe de
;
Lima, …
- In:
Journal of food products marketing : innovations in …
27
(
2021
)
8/9
,
pp. 384-398
Persistent link: https://www.econbiz.de/10012821535
Saved in:
3
Determinants of the intention to consume edible insects in Brazil
Lucchese-Cheung, Thelma
;
Aguiar, Luís Kluwe de
;
Silva, …
- In:
Journal of food products marketing : innovations in …
26
(
2020
)
4
,
pp. 297-316
Persistent link: https://www.econbiz.de/10012244819
Saved in:
4
Creation and implementation of collective brands : an analysis of the Brazilian wine sector challenges
Castro, Virginia Aparecida
;
Lourenção, Marina Toledo …
- In:
Journal of international food & agribusiness marketing
35
(
2023
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10013549063
Saved in:
5
Brazil's image abroad : how can the public and private sector partnership improve marketing strategies?
Mariutti, Fabiana Gondim
;
Moura, Janaina de
;
Giraldi, …
- In:
Tourism planning & development
10
(
2013
)
1
,
pp. 110-119
Persistent link: https://www.econbiz.de/10015187762
Saved in:
6
The communication strategies for the Brazil brand in the United States of America
Mariutti, Fabiana Gondim
;
Giraldi, Janaina de Moura Engracia
- In:
Revista globalización, competitividad y gobernabilidad …
7
(
2013
)
1
,
pp. 30-40
Persistent link: https://www.econbiz.de/10010252444
Saved in:
7
The role played by country knowledge and product familiarity in the country-of-origin effect : a study on Brazilian beef in Europe
Guina, Fernanda de Tavares Canto
;
Giraldi, Janaina de …
- In:
Revista globalización, competitividad y gobernabilidad …
6
(
2012
)
2
,
pp. 81-94
Persistent link: https://www.econbiz.de/10010252459
Saved in:
8
Country brand indentity : an exploratory study about the Brazil brand with American travel agencies
Mariutti, Fabiana Gondim
;
Giraldi, Janaina de Moura Engracia
- In:
Tourism planning & development
11
(
2014
)
1
,
pp. 13-26
Persistent link: https://www.econbiz.de/10010247470
Saved in:
9
The use of the country of origin information in communication strategies used by Brazilian cosmetics-exporting enterprises in external markets
Paterlini, Matheus Arantes
;
Giraldi, Janaina de Moura …
- In:
Journal of management research
4
(
2012
)
4
,
pp. 310-333
Persistent link: https://www.econbiz.de/10009727337
Saved in:
10
Attitudes towards Brazilian beef : differences in European consumers' perspectives according to country of residence and demographic characteristics
Guina, Fernanda de Tavares Canto
;
Giraldi, Janaina de …
- In:
Journal of management research
4
(
2012
)
3
,
pp. 66-80
Persistent link: https://www.econbiz.de/10009727400
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