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Bundling strategy
Relationship marketing
42
Beziehungsmarketing
38
Lieferantenmanagement
26
Supplier relationship management
26
B-to-B-Marketing
25
Business-to-business marketing
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Customer value
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Kundenwert
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Consumer behaviour
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Leistungsbündel
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Purchasing
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Marketingmanagement
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Customer satisfaction
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Deutschland
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Germany
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Kundenmanagement
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Dienstleistungssektor
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Marketingtheorie
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E-commerce
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Kundenbindung
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Manufacturing industries
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Unternehmenserfolg
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Business services
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Buyer‐seller relationships
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Marketing
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Marketing theory
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Ulaga, Wolfgang
14
Eggert, Andreas
6
Böhm, Eva
2
Hogreve, Jens
2
Kohli, Ajay Kumar
2
Muenkhoff, Eva
2
Reinartz, Werner J.
2
Worm, Stefan
2
Backhaus, Klaus
1
Bharadwaj, Sundar G.
1
Bond, Edward U., III
1
Faramarzi, Ashkan
1
Grohmann, Marcella Maria
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Haas, Alexander
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Harrmann, Lisa Katharina
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Houston, Mark B.
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Jacob, Frank
1
Jong, Ad de
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Kleinaltenkamp, Michael
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Kowalkowski, Christian
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Loveland, James M.
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Mustak, Mekhail
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Reinarzt, Werner
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Ritter, Thomas
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Steiner, Michael
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Terho, Harri
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Wangenheim, Florian von
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Industrial marketing management : the international journal for industrial and high-tech firms
5
Journal of the Academy of Marketing Science
3
Journal of service research
2
European journal of marketing
1
Harvard business review : HBR
1
Journal of marketing
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Journal of personal selling & sales management : JPSSM
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ECONIS (ZBW)
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1
Revenue and profit implications of industrial service strategies
Eggert, Andreas
;
Hogreve, Jens
;
Ulaga, Wolfgang
; …
- In:
Journal of service research : JSR
17
(
2014
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10010356891
Saved in:
2
Industrial services, product innovations, and firm profitability : a multiple-group latent growth curve analysis
Eggert, Andreas
;
Hogreve, Jens
;
Ulaga, Wolfgang
; …
- In:
Industrial marketing management : the international …
40
(
2011
)
5
,
pp. 661-670
Persistent link: https://www.econbiz.de/10009273128
Saved in:
3
Do customized service packages impede value capture in industrial markets?
Steiner, Michael
;
Eggert, Andreas
;
Ulaga, Wolfgang
; …
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
2
,
pp. 151-165
Persistent link: https://www.econbiz.de/10011453165
Saved in:
4
Drivers and outcomes of salespersons' value opportunity recognition competence in solution selling
Böhm, Eva
;
Eggert, Andreas
;
Terho, Harri
;
Ulaga, Wolfgang
- In:
Journal of personal selling & sales management : JPSSM
40
(
2020
)
3
,
pp. 180-197
Persistent link: https://www.econbiz.de/10012313072
Saved in:
5
The future of B2B customer solutions in a post-COVID-19 economy : managerial issues and an agenda for academic inquiry
Bond, Edward U., III
;
Jong, Ad de
;
Eggert, Andreas
; …
- In:
Journal of service research
23
(
2020
)
4
,
pp. 401-408
Persistent link: https://www.econbiz.de/10012391593
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6
Hybrid offerings : how manufacturing firms combine goods and services successfully
Ulaga, Wolfgang
;
Reinartz, Werner J.
- In:
Journal of marketing
75
(
2011
)
6
,
pp. 5-23
Persistent link: https://www.econbiz.de/10009384694
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7
Transitioning from product to service-led growth in manufacturing firms : emergent challenges in selecting and managing the industrial sales force
Ulaga, Wolfgang
;
Loveland, James M.
- In:
Industrial marketing management : the international …
43
(
2014
)
1
,
pp. 113-125
Persistent link: https://www.econbiz.de/10010359368
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8
The transition from product to service in business markets : an agenda for academic inquiry
Jacob, Frank
;
Ulaga, Wolfgang
- In:
Industrial marketing management : the international …
37
(
2008
)
3
,
pp. 247-253
Persistent link: https://www.econbiz.de/10003713056
Saved in:
9
How to sell services more profitably
Reinarzt, Werner
;
Ulaga, Wolfgang
- In:
Harvard business review : HBR
86
(
2008
)
5
,
pp. 90-96
Persistent link: https://www.econbiz.de/10003692125
Saved in:
10
When and why do customer solutions pay off in business markets?
Worm, Stefan
;
Bharadwaj, Sundar G.
;
Ulaga, Wolfgang
; …
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
4
,
pp. 490-512
Persistent link: https://www.econbiz.de/10011737459
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