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Business network
Consumer behaviour
39
Konsumentenverhalten
36
Brand management
21
Markenführung
20
Brand
15
Markenartikel
15
Marketingmanagement
15
Marketing
14
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Business-to-business marketing
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Social Web
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Social web
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Customer integration
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Kundenintegration
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Lieferantenmanagement
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Projektmanagement
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Supplier relationship management
11
Beziehungsmarketing
10
Marketing theory
10
Marketingtheorie
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Relationship marketing
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Betriebliche Wertschöpfung
8
Project management
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Value creation
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Brand image
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Markenimage
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Postmodernism
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Theory
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Unternehmensnetzwerk
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Customer value
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France
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Frankreich
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Kundenwert
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Cova, Bernard
6
Prévot, Frédéric
3
Spencer, Robert
3
Ellis, Nick
2
Lowe, Sid
2
Purchase, Sharon
2
Rod, Michel
2
Salle, Robert
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Hwang, Ki-Soon
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Hwang, Ki-soon
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Industrial marketing management : the international journal for industrial and high-tech firms
4
The Oxford handbook of project management
2
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ECONIS (ZBW)
6
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1
Shaping Projects, Building Networks
Cova, Bernard
;
Salle, Robert
- In:
The Oxford handbook of project management
.
2011
Persistent link: https://www.econbiz.de/10012885949
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2
Special issue: IMP 2009 : handling plurality of relationship forms in networks
Cova, Bernard
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008655016
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3
Navigating between dyads and networks
Cova, Bernard
;
Prévot, Frédéric
;
Spencer, Robert
- In:
Industrial marketing management : the international …
39
(
2010
)
6
,
pp. 879-886
Persistent link: https://www.econbiz.de/10008655161
Saved in:
4
Shaping projects, building networks
Cova, Bernard
;
Salle, Robert
- In:
The Oxford handbook of project management
,
(pp. 391-409)
.
2011
Persistent link: https://www.econbiz.de/10008840246
Saved in:
5
Ahoy all postmodern navigators! : conceptual havens in a stormy ocean
Cova, Bernard
;
Prévot, Frédéric
;
Spencer, Robert
- In:
Industrial marketing management : the international …
41
(
2012
)
2
,
pp. 365-367
Persistent link: https://www.econbiz.de/10009544729
Saved in:
6
Mapping alternatives : a commentary on Cova, B. et al. (2010). "Navigating between dyads and networks"
Lowe, Sid
;
Ellis, Nick
;
Purchase, Sharon
;
Rod, Michel
; …
- In:
Industrial marketing management : the international …
41
(
2012
)
2
,
pp. 357-364
Persistent link: https://www.econbiz.de/10009544735
Saved in:
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