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Conviviality behavior in entrepreneurial communities and business networks

Guercini, Simone; Ranfagni, Silvia - In: Journal of business research : JBR 69 (2016) 2, pp. 770-776

Persistent link: https://www.econbiz.de/10011436262

Animating business relationships through community social capital : an insight into conviviality

Guercini, Simone; Ranfagni, Silvia - In: Journal of enterprising communities : people and places … 16 (2022) 4, pp. 562-581

Persistent link: https://www.econbiz.de/10013361884

Luxury SMEs networks

Aiello, Gaetano; Donvito, Raffaele; Ranfagni, Silvia; … - In: Luxury marketing : a challenge for theory and practice, (pp. 319-339). 2013

Persistent link: https://www.econbiz.de/10009667669

Creative networks in Florence and Paris : empirical results on project networks

Donvito, Raffaele; Aiello, Gaetano; Ranfagni, Silvia - In: Journal of global scholars of marketing science : … 23 (2013) 4, pp. 379-393

Persistent link: https://www.econbiz.de/10010408601

Actors’ roles in interaction and innovation in local systems: a conceptual taxonomy

Guercini, Simone; Runfola, Andrea - In: Journal of Business & Industrial Marketing 30 (2015) 3/4, pp. 269-278

Purpose – This paper aims to study the role of the focal firm in local communities. In particular, it aims at analyzing such firms’ contribution to innovation, proposing a classification of the interactions and role systems that contribute to determining the innovational impact of focal...

Persistent link: https://www.econbiz.de/10014844800

Decisions when interacting in customer-supplier relationships

Guercini, Simone; La Rocca, Antonella; Snehota, Ivan - In: Industrial marketing management : the international … 105 (2022), pp. 380-387

Persistent link: https://www.econbiz.de/10013494059

Business networks and retail internationalization : a case analysis in the fashion industry

Guercini, Simone; Runfola, Andrea - In: Industrial marketing management : the international … 39 (2010) 6, pp. 908-916

Persistent link: https://www.econbiz.de/10008655112

Relational paths in business network dynamics : evidence from the fashion industry

Guercini, Simone; Runfola, Andrea - In: Industrial marketing management : the international … 41 (2012) 5, pp. 807-815

Persistent link: https://www.econbiz.de/10009656248

Interaction behaviors in business relationships and heuristics : issues for management and research agenda

Guercini, Simone; La Rocca, Antonella; Runfola, Andrea; … - In: Industrial marketing management : the international … 43 (2014) 6, pp. 929-937

Persistent link: https://www.econbiz.de/10010410703

Marketing cooperation and public policy in Italian networks of fashion firms

Guercini, Simone; Runfola, Andrea - In: Network strategies for regional growth, (pp. 163-184). 2011

Persistent link: https://www.econbiz.de/10008908233