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Collecting rich qualitative data on business relationships and networks in CEE countries : challenges and plausible solutions
Ivanova-Gongne, Maria; Koporcic, Nikolina; Dziubaniuk, Olga - In: Industrial marketing management : the international … 70 (2018), pp. 193-204
Persistent link: https://www.econbiz.de/10011863863
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Interactive Network Branding : creating corporate identity and reputation through interpersonal interaction
Koporcic, Nikolina; Halinen, Aino - In: The IMP journal 12 (2018) 2, pp. 392-408
Persistent link: https://www.econbiz.de/10011896776
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Chapter 13 Successful Cases of Interactive Network Branding
Koporcic, Nikolina; Törnroos, Jan-Åke - In: Understanding interactive network branding in SME firms, (pp. 125-135). 2019
Persistent link: https://www.econbiz.de/10015091506
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Chapter 12 Interactive Network Branding Process Research
Koporcic, Nikolina; Törnroos, Jan-Åke - In: Understanding interactive network branding in SME firms, (pp. 111-121). 2019
Persistent link: https://www.econbiz.de/10015091507
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Chapter 9 An Interactive Network Branding Model
Koporcic, Nikolina; Törnroos, Jan-Åke - In: Understanding interactive network branding in SME firms, (pp. 89-94). 2019
Persistent link: https://www.econbiz.de/10015091510
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Chapter 8 Human-to-Human (H2H) Interactions in Business Networks
Koporcic, Nikolina; Törnroos, Jan-Åke - In: Understanding interactive network branding in SME firms, (pp. 81-88). 2019
Persistent link: https://www.econbiz.de/10015091511
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Chapter 3 Market Management in Business Relationships
Koporcic, Nikolina; Törnroos, Jan-Åke - In: Understanding interactive network branding in SME firms, (pp. 31-39). 2019
Persistent link: https://www.econbiz.de/10015091516
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Chapter 2 Strategizing in SME Networks
Koporcic, Nikolina; Törnroos, Jan-Åke - In: Understanding interactive network branding in SME firms, (pp. 21-29). 2019
Persistent link: https://www.econbiz.de/10015091517