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Identifying customer value in emerging markets via conjoint analysis : a case study of an Estonian packaging company
Kotri, Andrus; Mourey, Jim - In: International journal of business and emerging markets … 4 (2012) 1, pp. 49-68
Persistent link: https://www.econbiz.de/10009427093
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Target the right market
Avery, Jill; Steenburgh, Thomas J.; Martin, Roger L.; … - In: Harvard business review : HBR 90 (2012) 10, pp. 119-123
Persistent link: https://www.econbiz.de/10009664088
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Welche Kunden sind wichtiger?
Avery, Jill; Steenburgh, Thomas J. - In: Harvard-Business-Manager : das Wissen der Besten 34 (2012) 11, pp. 72-76
Persistent link: https://www.econbiz.de/10009631570
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Competitive arena mapping : market innovation using morphological analysis in business markets
Storbacka, Kaj; Nenonen, Suvi - In: Journal of business-to-business marketing 19 (2012) 3, pp. 183-215
Persistent link: https://www.econbiz.de/10009655187
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Balancing risk and return in a customer portfolio
Tarasi, Crina O.; Bolton, Ruth N.; Hutt, Michael D.; … - In: Journal of marketing 75 (2011) 3, pp. 1-17
Persistent link: https://www.econbiz.de/10009159910
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Segmenting technology markets: applying the nested approach
Weinstein, Art - In: Marketing intelligence & planning 29 (2011) 7, pp. 672-686
Persistent link: https://www.econbiz.de/10009384737
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Weidmüller, Inc. : breaks away from the competition by creatively targeting customers' needs
White, Douglas E.; White, Polly - In: Global business and organizational excellence : a … 31 (2011/12) 6, pp. 6-15
Persistent link: https://www.econbiz.de/10009615511
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Ein mehrdimensionaler Ansatz zur Segmentierung von Investitionsgütermärkten
Horst, Bruno - 1988
Persistent link: https://www.econbiz.de/10013276149
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Bedarfsorientierte Marktsegmentierung auf Produktivgütermärkten
Kols, Petra - 1986
Persistent link: https://www.econbiz.de/10013354838