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~subject:"Business-to-business marketing"
~type_genre:"Collection of articles written by one author"
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Business-to-business marketing
Beziehungsmarketing
53
Relationship marketing
53
Consumer behaviour
15
Konsumentenverhalten
15
Theorie
12
Theory
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B-to-B-Marketing
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Panelanalyse
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Kundenzufriedenheit
4
Lieferantenmanagement
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Online-Marketing
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Panel
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Supplier relationship management
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Collection of articles written by one author
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1,928
Aufsatz in Zeitschrift
1,928
Aufsatz im Buch
472
Book section
472
Hochschulschrift
318
Thesis
258
Graue Literatur
145
Non-commercial literature
145
Case study
122
Fallstudie
122
Collection of articles of several authors
103
Sammelwerk
103
Bibliografie enthalten
94
Bibliography included
94
Arbeitspapier
61
Working Paper
61
Lehrbuch
49
Aufsatzsammlung
47
Textbook
42
Ratgeber
28
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24
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15
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15
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13
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12
Handbuch
12
Sammlung
10
Conference proceedings
8
Festschrift
8
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Sheth, Jagdish N.
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Abrell, Thomas
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Aykaç, Tayfun
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Dobmeier, Mirjam Theres Elisabeth
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Kreuzer, Stanislav
1
Krishnan, Balaji C.
1
Lennartz, Eric Michael
1
Lu, Yixin
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Luo, Jifeng
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Sharma, Arun
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Strauss, Steven Simon
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Thomas, Robert J.
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Goethe-Universität Frankfurt am Main
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Legends in marketing
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ERIM Ph. D. series research in management / Erasmus Institute of Management
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ECONIS (ZBW)
10
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Digital infrastructures for inter-firm business : analyzing the impact of technological evolution on the organizational adoption of inter-organizational information systems
Kreuzer, Stanislav
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2017
Persistent link: https://www.econbiz.de/10012015014
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2
Essays on consumer perception : applications to inflation, business-to-business brands, and response styles
Lennartz, Eric Michael
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2017
Persistent link: https://www.econbiz.de/10011659566
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3
Teams in intercultural business negotiations : prioritization of negotiation issues, adaptation to culture-bound negotiation styles, and (un-)ethical behavior
Aykaç, Tayfun
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2015
Persistent link: https://www.econbiz.de/10011285476
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4
Organizational buyer behavior
Sheth, Jagdish N.
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2010
Persistent link: https://www.econbiz.de/10003969790
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5
Customer knowledge and user knowledge in innovation of complex products in B2B firms
Abrell, Thomas
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2017
Persistent link: https://www.econbiz.de/10011900941
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6
Data-driven decision making in auction markets
Lu, Yixin
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2014
Persistent link: https://www.econbiz.de/10010432272
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7
Organizational buying behavior
Wind, Yoram
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2014
Persistent link: https://www.econbiz.de/10010337123
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8
Three essays on marketing strategies in e-commerce and business-to-business service industries
Strauss, Steven Simon
-
2002
Persistent link: https://www.econbiz.de/10003780517
Saved in:
9
Successfully managing the Service Transition
Dobmeier, Mirjam Theres Elisabeth
-
2016
Persistent link: https://www.econbiz.de/10011632182
Saved in:
10
Essays on the economics of electronic commerce
Luo, Jifeng
-
2008
Persistent link: https://www.econbiz.de/10011573251
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