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Assessing the key variables of mobile-assisted showroomers' behavior to enhance their shopping experience
Alesanco-Llorente, María; Reinares-Lara, Eva; … - In: Journal of global fashion marketing : JGfM 16 (2025) 1, pp. 109-129
Persistent link: https://www.econbiz.de/10015188915
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Mobile-assisted showrooming behavior and the (r)evolution of retail : the moderating effect of gender on the adoption of mobile augmented reality
Alesanco-Llorente, María; Reinares-Lara, Eva; … - In: Technological forecasting & social change : an … 191 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014287761
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Proposal for modeling social robot acceptance by retail customers : CAN model + technophobia
Subero-Navarro, Áurea; Pelegrín-Borondo, Jorge; … - In: Journal of retailing and consumer services 64 (2022), pp. 1-9
Persistent link: https://www.econbiz.de/10013209549