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Research model for measuring the impact of customer relationship management (CRM) on performance indicators
Guerola-Navarro, Vicente; Oltra-Badenes, Raul; … - In: Economic research 34 (2021) 1,3, pp. 2669-2691
Persistent link: https://www.econbiz.de/10014231962
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Customer relationship management and its impact on innovation : a literature review
Guerola-Navarro, Vicente; Gil-Gomez, Hermenegildo; … - In: Journal of business research : JBR 129 (2021), pp. 83-87
Persistent link: https://www.econbiz.de/10012509303
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Customer relationship management (CRM) and innovation : a qualitative comparative analysis (QCA) in the search for improvements on the firm performance in winery sector
Guerola-Navarro, Vicente; Oltra-Badenes, Raul; … - In: Technological forecasting & social change : an … 169 (2021), pp. 1-13
Persistent link: https://www.econbiz.de/10012804672
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Customer relationship management and its impact on entrepreneurial marketing : a literature review
Guerola-Navarro, Vicente; Gil-Gomez, Hermenegildo; … - In: International entrepreneurship and management journal 20 (2024) 2, pp. 507-547
Persistent link: https://www.econbiz.de/10015080492