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Effect of image transmission in sports sponsorships in Chile
Hidalgo Carbone, Daniela Cecilia; Poblete Gutierrez, … - In: Strategies in sports marketing : technologies and …, (pp. 219-237). 2014
Persistent link: https://www.econbiz.de/10010362964
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Should a family firm communicate their family identity and country of origin? : a cross-cultural study from Chile and Spain
Santos, Manuel Alonso dos; Llanos Contreras, Orlando; … - In: International journal of emerging markets 17 (2022) 3, pp. 725-746
Persistent link: https://www.econbiz.de/10012886423
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Is this a family business? : effectiveness of implementing family businesses branding strategies on a radio platform
Santos, Manuel Alonso dos; Llanos-Contreras, Orlando; … - In: Journal of consumer behaviour 22 (2023) 4, pp. 971-984
Persistent link: https://www.econbiz.de/10014326284
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Asymmetrical influence of personality on entrepreneurship
Soria Barreto, Karla; Santos, Manuel Alonso dos; … - In: European journal of international management : EJIM 20 (2023) 4, pp. 663-685
Persistent link: https://www.econbiz.de/10014331674