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Whether there exists a dual-product market in China. In fact, there are obvious distribution differences between low-end products and high-end products, which are dominated by low-end products in a "pyramid" shape. This paper explores the resource allocation in multi-product firms based on the...
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manufacturers in the world and the leading brand in China. In order to analyze the brand awareness and purchase behavior in the …
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Schröder defines and executes the global retail strategy, in particular for fashion within the world leader in business …
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