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China
Consumer behaviour
15
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14
Beziehungsmarketing
4
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4
Customer satisfaction
3
Kundenzufriedenheit
3
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Aktienrückkauf
1
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Zhao, Ping
6
Chen, Xi
4
Hu, Zuohao
4
Sun, Xuanzhong
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Tong, Lei
2
Zheng, Yuhuang
2
Cao, Qinwei
1
Hu, Jiachong
1
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1
Liu, Jia
1
Lou, Runping
1
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1
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1
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1
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1
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Frontiers of business research in China : selected publications from Chinese universities
2
Research frontiers on the international marketing strategies of Chinese brands
2
Asian business & management
1
Chinese Management Studies
1
Chinese management studies : CMS
1
Economic research
1
Handbook of contemporary marketing in China : theories and practices
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Journal of business research : JBR
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Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
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ECONIS (ZBW)
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Hedonic vs. utilitarian consumption
Zheng, Yuhuang
;
Su, Dan
- In:
Handbook of contemporary marketing in China : theories …
,
(pp. 209-223)
.
2011
Persistent link: https://www.econbiz.de/10008987109
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2
Unrelated efforts trigger wishful winning? : the impact of extraneous efforts on judgments of winning probability among Chinese consumers
Zhao, Xiaohua
;
Zheng, Yuhuang
;
Wan, Fang
- In:
Asian business & management
19
(
2020
)
5
,
pp. 560-581
Persistent link: https://www.econbiz.de/10012303144
Saved in:
3
Typology of the Chinese exporter : strategist, hesitator, experimentalist and the prospector
Chen, Xi
;
Hu, Zuohao
;
Sun, Xuanzhong
;
Zhao, Ping
- In:
Chinese management studies : CMS
5
(
2011
)
3
,
pp. 235-255
Persistent link: https://www.econbiz.de/10009315729
Saved in:
4
Environmental marketing strategy effects on market-based assets
Yang, Defeng
;
Zhao, Ping
;
Lou, Runping
;
Wei, Haiying
- In:
Total quality management & business excellence : an …
24
(
2013
)
6
,
pp. 707-718
Persistent link: https://www.econbiz.de/10009763347
Saved in:
5
An empirical evaluation of a customer-based brand equity model and its managerial implications
Yu, Chunling
;
Zhao, Ping
;
Wang, Haizhong
- In:
Frontiers of business research in China : selected …
2
(
2008
)
4
,
pp. 553-570
Persistent link: https://www.econbiz.de/10003789660
Saved in:
6
Price leadership or branding strategy for Chinese firms
Chen, Xi
;
Hu, Zuohao
;
Zhao, Ping
- In:
Research frontiers on the international marketing …
,
(pp. 64-76)
.
2017
Persistent link: https://www.econbiz.de/10011529679
Saved in:
7
Characteristics and driving forces of China's born-global firms : a multi-case study
Chen, Xi
;
Hu, Zuohao
;
Zhao, Ping
- In:
Research frontiers on the international marketing …
,
(pp. 121-143)
.
2017
Persistent link: https://www.econbiz.de/10011529720
Saved in:
8
Market segmentation based on customer satisfaction-loyalty links
Wang, Xia
;
Ping, Zhao
;
Wang, Gao
;
Liu, Jia
- In:
Frontiers of business research in China : selected …
1
(
2007
)
2
,
pp. 211-221
Persistent link: https://www.econbiz.de/10003759592
Saved in:
9
The dynamic role of film and drama industry, green innovation towards the sustainable environment in China : fresh insight from NARDL approach
Hu, Jiachong
;
Xu, Jin
;
Tong, Lei
;
Razi, Ummara
- In:
Economic research
35
(
2022
)
1,5
,
pp. 5292-5309
Persistent link: https://www.econbiz.de/10014414195
Saved in:
10
Political motivation of entrepreneurial orientation : an integrated perspective of knowledge acquisition and institutions
Huang, Jian
;
Tong, Lei
;
Cao, Qinwei
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014434784
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