//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"China"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Investigating the effect of ar...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
China
Consumer behaviour
27
Konsumentenverhalten
23
Multinationales Unternehmen
8
Transnational corporation
8
Advertising effects
7
International marketing
7
Internationales Marketing
7
Internet marketing
7
Online-Marketing
7
Werbewirkung
7
Brand management
6
Computerspiel
6
Cross-cultural management
6
Interkulturelles Management
6
Markenführung
6
USA
6
United States
6
Video game
6
Welt
6
World
6
Advertising
5
Brand
5
Brand image
5
Customer satisfaction
5
International business research
5
Internationale Betriebswirtschaftslehre
5
Markenartikel
5
Cultural identity
4
Emotion
4
Globalization
4
Kulturelle Identität
4
Markenimage
4
Mexico
4
Perception
4
Social Web
4
Social web
4
Wahrnehmung
4
Aesthetics
3
Comparison
3
more ...
less ...
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Aufsatz im Buch
1
Book section
1
Language
All
English
4
Author
All
Hernandez, Monica D.
3
Chapa, Sindy
1
Liu, Qian
1
Minor, Michael
1
Minor, Michael S.
1
Wang, Yong Jian
1
Published in...
All
Asian survey : a bimonthly review of contemporary Asian affairs
1
Global consumer behavior
1
Journal of consumer behaviour : an international research review
1
SAM advanced management journal : amj
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Effects of superstitious beliefs on consumer novelty seeking and independent judgment making : evidence from China
Hernandez, Monica D.
;
Wang, Yong Jian
;
Minor, Michael
; …
- In:
Journal of consumer behaviour : an international …
7
(
2008
)
6
,
pp. 424-435
Persistent link: https://www.econbiz.de/10003789906
Saved in:
2
China's nuclear development program
Minor, Michael S.
- In:
Asian survey : a bimonthly review of contemporary Asian …
16
(
1976
)
6
,
pp. 571-579
Persistent link: https://www.econbiz.de/10002497186
Saved in:
3
Modeling the indicators of purchasing behavior toward counterfeits : an exploratory study in China
Chapa, Sindy
;
Hernandez, Monica D.
- In:
Global consumer behavior
,
(pp. 263-273)
.
2007
Persistent link: https://www.econbiz.de/10003502547
Saved in:
4
Academic dishonesty using social media : a comparative study of college students from Canada and China
Hernandez, Monica D.
- In:
SAM advanced management journal : amj
80
(
2015
)
4
,
pp. 45-51
Persistent link: https://www.econbiz.de/10011421089
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->