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~subject:"China"
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China
Consumer behaviour
47
Konsumentenverhalten
44
Relationship marketing
22
Lieferantenmanagement
16
Social network
16
Soziales Netzwerk
16
Supplier relationship management
16
Beziehungsmarketing
14
Business network
13
Confidence
13
Unternehmensnetzwerk
13
Vertrauen
13
Brand management
12
Marketing
12
Brand image
11
Lieferkette
11
Markenführung
11
Supply chain
11
Service quality
10
Dienstleistungsqualität
9
Markenimage
9
Neuseeland
9
New Zealand
9
Customer satisfaction
8
Distribution channel
8
Institutional economics
8
Institutionenökonomik
8
Multinationales Unternehmen
8
Transnational corporation
8
Vertriebsweg
8
Firm performance
7
Internet marketing
7
Knowledge management
7
Strategic management
7
Strategisches Management
7
Unternehmenserfolg
7
Welt
7
World
7
B-to-B-Marketing
6
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1
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Article
50
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Article in journal
41
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research-article
3
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English
50
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Yang, Zhilin
35
Gao, Hongzhi
18
Cai, Shaohan
8
Ren, Monica
7
Knight, John G.
6
Wang, Xuehua
6
Fam, Kim-Shyan
4
Hu, Zuohao
4
Jun, Minjoon
4
Ballantyne, David
3
Mather, Damien
3
Zhang, Hongxia
3
Zhang, Jing
3
Chen, Xi
2
Hu, Jing
2
Jiang, Ling
2
Li, Yongqiang
2
Liu, Annie H.
2
Liu, Xin
2
Sun, Ruoyi
2
Waller, David
2
Waller, David S.
2
Wang, Sijun
2
Wang, Yonggui
2
Zeng, Fue
2
Zhou, Nan
2
Zhuang, Guijun
2
Chan, S Fiona
1
Chan, S. Fiona
1
Chao, Paul
1
Chen Zhou
1
Chen, Shijiao
1
Chugh, Richa
1
Chung, Henry F. L.
1
Chung, Henry F.L.
1
Dou, Wenyu
1
Du, Mingfei
1
Fon Sim Ong
1
Geigenmüller, Anja
1
Gould, Albert Noel
1
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Industrial marketing management : the international journal for industrial and high-tech firms
5
Journal of business research : JBR
3
Journal of business-to-business marketing
3
Journal of global marketing
3
China perspectives series
2
International Marketing Review
2
International marketing : emerging markets
2
International marketing review
2
Journal of Business Research
2
Journal of business ethics : JOBE
2
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
2
Journal of marketing management : MM
2
The journal of business & industrial marketing
2
The journal of supply chain management : a global review of purchasing and supply
2
Asia Pacific journal of marketing and logistics
1
Asian business & management
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Business horizons
1
European journal of international management : EJIM
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of Business & Industrial Marketing
1
Journal of Business Ethics
1
Journal of Product & Brand Management
1
Journal of consumer behaviour : an international research review
1
Journal of electronic commerce research : JECR
1
Journal of international management
1
Journal of international marketing
1
Journal of marketing theory and practice
1
Journal of operations management
1
Journal of purchasing and supply management
1
Research frontiers on the international marketing strategies of Chinese brands
1
The journal of product & brand management
1
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Source
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ECONIS (ZBW)
46
Other ZBW resources
4
RePEc
3
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1
Paradoxes and guanxi dilemmas in emerging Chinese-Western intercultural relationships
Gao, Hongzhi
;
Ballantyne, David
;
Knight, John G.
- In:
Industrial marketing management : the international …
39
(
2010
)
2
,
pp. 264-272
Persistent link: https://www.econbiz.de/10003956187
Saved in:
2
Guanxi as a gateway in Chinese-Western business relationships
Gao, Hongzhi
;
Knight, John G.
;
Ballantyne, David
- In:
The journal of business & industrial marketing
27
(
2012
)
6
,
pp. 456-467
Persistent link: https://www.econbiz.de/10009665499
Saved in:
3
Understanding the differences between Chinese and Western business practices : insights into Confucian philosophy
Zhu, Nibing
;
Yang, Zhilin
;
Cai, Shaohan
;
Sun, Haohao
- In:
European journal of international management : EJIM
17
(
2022
)
2/3
,
pp. 180-197
Persistent link: https://www.econbiz.de/10012887484
Saved in:
4
Addressing the advertising of controversial products in China : an empirical approach
Fam, Kim-Shyan
;
Waller, David S.
;
Yang, Zhilin
- In:
Journal of business ethics : JOBE
88
(
2009
),
pp. 43-58
Persistent link: https://www.econbiz.de/10003906565
Saved in:
5
Implementing supply chain information integration in China : the role of institutional forces and trust
Cai, Shaohan
;
Jun, Minjoon
;
Yang, Zhilin
- In:
Journal of operations management
28
(
2010
)
3
,
pp. 257-268
Persistent link: https://www.econbiz.de/10003973599
Saved in:
6
The effect of brand credibility on consumers’ brand purchase intention in emerging economies : the moderating role of brand awareness and brand image
Wang, Xuehua
;
Yang, Zhilin
- In:
Journal of global marketing
23
(
2010
)
3
,
pp. 177-188
Persistent link: https://www.econbiz.de/10008652537
Saved in:
7
Small business industrial buyers' price sensitivity : do service quality dimensions matter in business markets?
Zeng, Fue
;
Yang, Zhilin
;
Li, Yongqiang
;
Fam, Kim-Shyan
- In:
Industrial marketing management : the international …
40
(
2011
)
3
,
pp. 395-404
Persistent link: https://www.econbiz.de/10008991583
Saved in:
8
Customer's perceived benefits of interacting in a virtual brand community in China
Wang, Yonggui
;
Chan, S Fiona
;
Yang, Zhilin
- In:
Journal of electronic commerce research : JECR
14
(
2013
)
1
,
pp. 49-66
Persistent link: https://www.econbiz.de/10009766323
Saved in:
9
Customer participation and project performance : the mediating role of knowledge sharing in the Chinese telecommunication service industry
Wang, Yonggui
;
Wu, Jianfeng
;
Yang, Zhilin
- In:
Journal of business-to-business marketing
20
(
2013
)
4
,
pp. 227-244
Persistent link: https://www.econbiz.de/10010228315
Saved in:
10
The performance implications of perceptual differences of dependence in marketing channels : the mediating role of trust
Yang, Zhilin
;
Jia, Flora Fang
;
Cai, Shaohan
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
3
,
pp. 344-364
Persistent link: https://www.econbiz.de/10010384998
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