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China
Consumer behaviour
77
Konsumentenverhalten
67
Globalization
22
Cultural identity
20
Kulturelle Identität
20
Globalisierung
18
Canada
15
International marketing
15
Internationales Marketing
15
Customer satisfaction
13
Brand management
12
Markenartikel
12
Markenführung
12
Online retailing
12
Online-Handel
12
Brand
11
Culture
11
Service quality
11
Brand image
9
Dienstleistungsqualität
9
Kundenzufriedenheit
9
Markenimage
9
Welt
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World
9
Beziehungsmarketing
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Ethnic group
8
Ethnische Gruppe
8
Kanada
8
Marketing management
8
Marketingmanagement
8
Relationship marketing
8
Website
8
Internet
7
National culture
7
Nationalkultur
7
USA
7
United States
7
Acculturation
6
Materialism
6
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English
14
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Laroche, Michel
14
Richard, Marie-Odile
6
Teng, Lefa
4
Nepomuceno, Marcelo Vinhal
2
Yang, Zhiyong
2
Armouch, Farah
1
Bartikowski, Boris
1
Chan, Claudia
1
Cho, Hyuksoo
1
Cui, Xinyu
1
Huang, Liang
1
Kim, Chankon
1
Li, Rong
1
Mazaheri, Ebrahim
1
Paulin, Michèle
1
Ueltschy, Linda C.
1
Yingwei, Ren
1
Zhang, Chun
1
Zhang, Man
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Journal of business research : JBR
8
Cross-cultural and critical perspectives on brands
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of advertising research
1
Journal of consumer behaviour
1
Journal of retailing and consumer services
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Marketing and multicultural diversity
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ECONIS (ZBW)
14
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1
Online consumer behavior : comparing Canadian and Chinese website visitors
Mazaheri, Ebrahim
;
Richard, Marie-Odile
;
Laroche, Michel
- In:
Journal of business research : JBR
64
(
2011
)
9
,
pp. 958-965
Persistent link: https://www.econbiz.de/10009241417
Saved in:
2
Parental responsiveness and adolescent susceptibility to peer influence : a cross-cultural investigation
Yang, Zhiyong
;
Laroche, Michel
- In:
Journal of business research : JBR
64
(
2011
)
9
,
pp. 979-987
Persistent link: https://www.econbiz.de/10009241404
Saved in:
3
What's so funny? : the use of humor in magazine advertising in the United States, China and France
Laroche, Michel
;
Nepomuceno, Marcelo Vinhal
;
Huang, Liang
; …
- In:
Journal of advertising research
51
(
2011
)
2
,
pp. 404-416
Persistent link: https://www.econbiz.de/10009267460
Saved in:
4
Congruency of humour and cultural values in print ads : cross-cultural differences among the US, France and China
Laroche, Michel
;
Nepomuceno, Marcelo Vinhal
;
Richard, …
- In:
International journal of advertising : the quarterly …
33
(
2014
)
4
,
pp. 681-705
Persistent link: https://www.econbiz.de/10010466398
Saved in:
5
Special section: Shanghai special issue
Laroche, Michel
;
Teng, Lefa
- In:
Journal of business research : JBR
68
(
2015
)
3
,
pp. 473-590
Persistent link: https://www.econbiz.de/10010496131
Saved in:
6
Globalization and marketing strategies : introduction to the Shanghai special issue
Laroche, Michel
;
Teng, Lefa
- In:
Journal of business research : JBR
68
(
2015
)
3
,
pp. 587-590
Persistent link: https://www.econbiz.de/10010496171
Saved in:
7
A family level measure of acculturation for Chinese immigrants
Laroche, Michel
;
Yang, Zhiyong
;
Kim, Chankon
;
Chan, Claudia
- In:
Marketing and multicultural diversity
,
(pp. 154-166)
.
2006
Persistent link: https://www.econbiz.de/10003291664
Saved in:
8
Interactive effects of appeals, arguments, and competition across North American and Chinese cultures
Teng, Lefa
;
Laroche, Michel
-
2009
Persistent link: https://www.econbiz.de/10003785576
Saved in:
9
Is there really an Asian connection? : professional service quality perceptions and customer satisfaction
Ueltschy, Linda C.
;
Laroche, Michel
;
Zhang, Man
;
Cho, …
- In:
Journal of business research : JBR
62
(
2009
)
10
,
pp. 972-979
Persistent link: https://www.econbiz.de/10003887599
Saved in:
10
The differential roles of verbs, nouns, and adjectives in English and Chinese messages among bilingual consumers
Zhang, Chun
;
Laroche, Michel
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
72
(
2017
),
pp. 127-135
Persistent link: https://www.econbiz.de/10011645533
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