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Clusteranalyse
Consumer behaviour
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European journal of marketing : EJM
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Smart grocery shopper segments
Atkins, Kelly Green
;
Kumar, Archana
;
Kim, Youn-Kyung
- In:
Journal of international consumer marketing
28
(
2016
)
1
,
pp. 42-53
Persistent link: https://www.econbiz.de/10011459981
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2
Adventure versus gratification : emotional shopping in online auctions
Lee, Min-young
;
Kim, Youn-kyung
;
Lee, Hyun-joo
- In:
European journal of marketing : EJM
47
(
2013
)
1/2
,
pp. 49-70
Persistent link: https://www.econbiz.de/10009718552
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3
Segmenting luxe-bargain shoppers using a fuzzy clustering method
Lim, Chae Mi
;
Kim, Youn-kyung
;
Runyan, Rodney
- In:
International journal of retail & distribution management
41
(
2013
)
11/12
,
pp. 848-868
Persistent link: https://www.econbiz.de/10010203017
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