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From Little's law to marketing science : essays in honor of John D.C. Little
2
Marketing science
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ECONIS (ZBW)
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Disjunctions of conjunctions, cognitive simplicity, and consideration sets
Hauser, John R.
;
Toubia, Olivier
;
Evgeniou, Theodoros
; …
- In:
Journal of marketing research : JMR
47
(
2010
)
3
,
pp. 485-496
Persistent link: https://www.econbiz.de/10003983845
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Morphing banner advertising
Urban, Glen L.
;
Liberali, Guilherme
;
MacDonald, Erin
; …
- In:
Marketing science
33
(
2014
)
1
,
pp. 27-46
Persistent link: https://www.econbiz.de/10010337974
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3
Learning from experience, simply
Lin, Song
;
Zhang, Juanjuan
;
Hauser, John R.
- In:
Marketing science
34
(
2015
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10010497620
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Morphing banner advertising
Urban, Glen L.
;
Liberali, Guilherme
;
MacDonald, Erin
; …
- In:
From Little's law to marketing science : essays in …
,
(pp. 211-251)
.
2016
Persistent link: https://www.econbiz.de/10011436077
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5
Disjunctions of conjunctions, cognitive simplicity, and consideration sets
Hauser, John R.
;
Toubia, Olivier
;
Evgeniou, Theodoros
; …
- In:
From Little's law to marketing science : essays in …
,
(pp. 255-284)
.
2016
Persistent link: https://www.econbiz.de/10011436078
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