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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Effects of indirectly and directly competing reference group messages and persuasion knowledge : implications for educational placements
Pechmann, Cornelia
;
Wang, Liangyan
- In:
Journal of marketing research : JMR
47
(
2010
)
1
,
pp. 134-145
Persistent link: https://www.econbiz.de/10003947451
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The effects of advertising models for age-restricted products and self-concept discrepancy on advertising outcomes among young adolescents
Pezzuti, Todd
;
Pirouz, Dante
;
Pechmann, Cornelia
- In:
Journal of consumer psychology : JCP : the official …
25
(
2015
)
3
,
pp. 519-529
Persistent link: https://www.econbiz.de/10011344175
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