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Cognition
Consumer behaviour
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Cracking the code : leveraging consumer psychology to drive profitability
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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ECONIS (ZBW)
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Nonconscious processes in consumer behavior : a review of prior literature and implications for marketing
Martinez, Israel
;
Castaño, Raquel
;
Quintanilla, Claudia
; …
- In:
Cracking the code : leveraging consumer psychology to …
,
(pp. 257-277)
.
2012
Persistent link: https://www.econbiz.de/10009349519
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2
Metaphors and creativity : direct, moderating, and mediating effects
Marin, Alex
;
Reimann, Martin
;
Castaño, Raquel
- In:
Journal of consumer psychology : JCP : the official …
24
(
2014
)
2
,
pp. 290-297
Persistent link: https://www.econbiz.de/10010366225
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