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The warmth of our regrets : managing regret through physiological regulation and consumption
Rotman, Jeff D.; Lee, Seung Hwan Mark; Perkins, Andrew W. - In: Journal of consumer psychology : JCP : the official … 27 (2017) 2, pp. 160-170
Persistent link: https://www.econbiz.de/10011707319
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The effects of ad context and gender on the identification of visually incongruent products
Noseworthy, Theodore J.; Cotte, June; Lee, Seung Hwan Mark - In: Journal of consumer research : JCR ; an … 38 (2011/12) 2, pp. 358-375
Persistent link: https://www.econbiz.de/10009272147
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Need for cognitive closure and mobile personalization : a cluster analysis
Quach, Xuan; Lee, Seung Hwan Mark - In: International journal of retail and distribution management 51 (2023) 8, pp. 991-1009
Persistent link: https://www.econbiz.de/10014334349
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Implicit self-referencing : the effect of nonvolitional self-association on brand and product attitude
Perkins, Andrew W.; Forehand, Mark R. - In: Journal of consumer research : JCR ; an … 39 (2012/13) 1, pp. 142-156
Persistent link: https://www.econbiz.de/10009563542
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Activating stereotypes with brand imagery : the role of viewer political identity
Angle, Justin W.; Dagogo-Jack, Sokiente W.; Forehand, … - In: Journal of consumer psychology : JCP : the official … 27 (2017) 1, pp. 84-90
Persistent link: https://www.econbiz.de/10011771831