Narrow search
Showing 1 - 10 of 1,530
Cover Image
Effect of cognitive engagement on the development of brand love in a hotel context
Shin, Minjung; Back, Ki-Joon - In: Journal of hospitality & tourism research : JHTR ; the … 44 (2020) 2, pp. 328-350
Persistent link: https://www.econbiz.de/10012201358
Cover Image
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine; Buil, Isabel; De Chernatony, Leslie - In: European journal of marketing : EJM 51 (2017) 2, pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Cover Image
A framework for transitioning brand trust to brand love
Marmat, Geeta - In: Management decision 61 (2023) 6, pp. 1554-1584
Persistent link: https://www.econbiz.de/10014309616
Cover Image
Cognitive drivers of brand love and store brand loyalty : lessons for retailers in a developing country setting
Alić, Adi; Mujkic, Alisa - In: The international review of retail, distribution and … 33 (2023) 2, pp. 134-154
Persistent link: https://www.econbiz.de/10014292090
Cover Image
The antecedent cognitions of brand love and its impact on brand loyalty : the moderating role of sustainability marketing
Khalid, Afia; Awan, Raheel Amir; Ali, Rizwan; Sarmad, Imran - In: Corporate governance : international journal of … 24 (2024) 3, pp. 609-626
Persistent link: https://www.econbiz.de/10015052336
Cover Image
Childhood memories affecting brand loyalty and consumption behaviour among adult consumers
Rajagopal - In: International journal of business innovation and … 23 (2020) 3, pp. 400-420
Persistent link: https://www.econbiz.de/10012507075
Cover Image
Markenintimität (Brand Intimacy) von Konsumenten : Konzeptualisierung, Determinanten und Wirkungen, mit empirischen Befunden
Bruhn, Manfred; Schoenmüller, Verena; Schäfer, Daniela B. - In: Schmalenbachs Zeitschrift für betriebswirtschaftliche … 64 (2012) 6, pp. 590-629
Persistent link: https://www.econbiz.de/10009619306
Cover Image
How differently do cognitive and affective country image affect brand loyalty
Nguyen Minh Ngoc; Giang Huong Hoang; Ngoc Thi Minh Vu; … - In: Journal of Asia Business Studies 19 (2025) 1, pp. 1-22
Persistent link: https://www.econbiz.de/10015327096
Cover Image
Emotions in tourism : theoretical designs, measurements, analytics, and interpretations
Hosany, Sameer; Martin, Drew; Woodside, Arch G. - In: Journal of travel research : a quarterly publication of … 60 (2021) 7, pp. 1391-1407
Persistent link: https://www.econbiz.de/10012625535