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Give me the facts or make me feel : how to effectively persuade consumers to act on a collective goal
Jin, Liyin; Wang, Yajin; Zhang, Ying - In: Journal of marketing 87 (2023) 5, pp. 776-792
Persistent link: https://www.econbiz.de/10014325448
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A cerebellar operant conditioning-inspired constraint satisfaction approach for product design concept generation
Li, Mingdong; Lou, Shanhe; Gao, Yicong; Zheng, Hao; Hu, … - In: International journal of production research 61 (2023) 17, pp. 5822-5841
Persistent link: https://www.econbiz.de/10014382643
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The interaction of clothing design factors : how to attract consumers' visual attention and enhance emotional experience
Mo, Xiaohong; Yang, Xian; Hu, Bin - In: Journal of fashion marketing and management 27 (2023) 2, pp. 220-240
Persistent link: https://www.econbiz.de/10014288872